About the Role We are seeking a highly motivated and results driven Digital Marketing Specialist with expertise in Social Media Marketing Search Media Optimization Lead Generation and Performance Marketing to join our energetic team at Trikuta Communications P Ltd As a key member of our marketing department you will play a pivotal role in driving customer acquisition optimizing campaigns for maximum ROI and contributing to the growth of our business through innovative digital strategies If you are passionate about leveraging data-driven insights creating impactful campaigns and utilizing cutting-edge tools to generate high-quality leads this is the perfect opportunity for you Key Responsibilities Lead Generation Strategy Development Execution Design and implement lead generation strategies across multiple digital channels e g email social media search engines content marketing Identify target audiences and create tailored campaigns to attract potential customers Manage lead nurturing workflows and ensure seamless integration with CRM systems Performance Marketing Campaigns Plan execute and optimize paid advertising campaigns on platforms like Google Ads Facebook Ads LinkedIn Ads and other relevant channels Monitor campaign performance using analytics tools and adjust strategies to improve conversion rates CTR CPC and overall ROI Conduct A B testing to refine ad copy visuals landing pages and targeting parameters SEO Content Marketing Collaborate with the content team to develop SEO-optimized blogs articles and landing pages that drive organic traffic and generate leads Perform keyword research and implement on-page and off-page SEO tactics to improve search engine rankings Data Analysis Reporting Track and analyze campaign metrics using tools like Google Analytics SEMrush HubSpot or similar platforms Prepare detailed reports on campaign performance lead quality and revenue impact providing actionable insights to stakeholders Collaboration Across Teams Work closely with the sales team to align lead generation efforts with business objectives and ensure smooth handover of qualified leads Partner with designers copywriters and developers to create compelling creatives and user-friendly landing pages Stay Ahead of Trends Keep up-to-date with the latest trends tools and best practices in digital marketing lead generation and performance marketing Proactively suggest new ideas and approaches to enhance campaign effectiveness Required Skills Qualifications Education Bachelor s degree in Marketing Business Administration Communications or a related field or equivalent experience Experience 2 years of hands-on experience in digital marketing with a focus on lead generation and performance marketing Technical Skills Proficiency in Google Ads Facebook Ads Manager LinkedIn Campaign Manager and other paid media platforms Strong understanding of SEO principles and tools like Google Analytics SEMrush Ahrefs etc Experience with CRM software e g HubSpot Salesforce and email marketing platforms e g Mailchimp Sendinblue Knowledge of HTML CSS and website optimization is a plus Analytical Skills Ability to interpret data and translate it into actionable strategies Creativity A knack for crafting engaging content and designing visually appealing campaigns Communication Excellent verbal and written communication skills Problem-Solving Strong problem-solving abilities and a proactive approach to overcoming challenges Job Types Full-time Fresher Pay 15 000 00 - 25 000 00 per month Ability to commute relocate Dwarka Delhi Delhi Reliably commute or planning to relocate before starting work Preferred Education Bachelor s Preferred Language English Hindi Preferred Location Dwarka Delhi Delhi Preferred Willingness to travel 25 Preferred Work Location In person

📌 Digital Marketing Specialist (New Delhi)
🏢 Trikuta Communications (P
📍 New Delhi