Role Summary

Responsible for managing and scaling the Direct-to-Consumer (D2C) Ecommerce business.
The role involves end-to-end ownership of the website, digital marketing campaigns, SEO/SEM, CRM, and ensuring a seamless customer journey across digital touchpoints to maximize revenue, conversion, and brand visibility.

Detailed Responsibilities

- Manage and optimize end-to-end website operations on Shopify.
- Drive SEO (on-page and off-page) to increase website traffic and rankings.
- Plan, execute, and monitor performance marketing campaigns (Google, Meta, Marketplace Ads).
- Execute Omni-channel campaigns including Google My Business (GMB) and Meta platforms.
- Manage CRM for website: customer segmentation, retention campaigns, loyalty programs.
- Oversee UI/UX improvements to enhance customer journey and conversion rate.
- Analyze website performance, marketing ROI, and provide actionable insights.
- Collaborate with design, product, marketplace, and logistics teams for smooth operations.

Desirable Attributes





- Strong analytical mindset with ROI-driven approach.
- Excellent communication and presentation skills.
- Creative thinker with ability to ideate campaigns and solve problems.
- Adaptability to fast-paced Ecommerce environment.
- Team player with leadership potential.

Qualification (Minimum)

- Graduate in Marketing Business Commerce IT
- MBA in Marketing Digital preferred

Skills

- Hands-on Shopify management
- Expertise in SEO, SEM, Google Ads, Meta Ads
- Knowledge of Omni-channel marketing & CRM tools
- Robust command over Analytics (Google Analytics, Meta Business Suite, Shopify reports)
- Understanding of UI/UX principles and customer journey mapping
- Proficiency in MS Excel PowerPoint for reporting

Competencies Required

- Strategic thinking with execution focus
- Data-driven decision making
- Leadership & cross-functional collaboration
- Customer-centric mindset
- Result orientation & accountability

📌 ManagerC E-Commerce (Mumbai)
🏢 Four Aces Fashion House
📍 Mumbai