We are looking for a skilled PPC & Performance Marketing Executive with 3-5 years of experience to join our team. The ideal candidate will have expertise in Google Ads, Meta Ads, and other paid media platforms.
Roles and Responsibility
- Develop and execute comprehensive performance marketing strategies to drive lead generation and conversion.
- Manage and optimize campaigns across multiple channels, including search, display, and social media ads.
- Conduct keyword research and analyze campaign performance using tools like Google Analytics.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Stay up-to-date with industry trends and best practices in performance marketing.
- Analyze data to identify areas for improvement and implement A/B testing experiments.
Job Requirements
- Proven experience in managing Google Ads, Meta Ads, and other paid media campaigns.
- Solid understanding of SEM, paid media, and performance marketing principles.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
- Experience with audience targeting, retargeting, and conversion tracking.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in Excel and data analysis tools like Google Analytics.
- Familiarity with GA4, GTM, CTR, CPC, ROI, ROAS, CPA, and other relevant metrics.