Performance Marketing & Digital Marketing Expert Real Estate

1. Company Profile :

iNVESTORS DIVINE stands at the intersection of market intelligence, premium opportunities, and strategic investment advisory. Recognised by discerning investors as the best real estate company in Noida, we bring more than 15 years of industry experience and a portfolio of 300+ satisfied clients who trust us with their investments.
Partner with a trusted real estate advisor in Noida who understands the market and your goals. We provide strategic property solutions designed to maximise your ROI while ensuring transparency and long-term security.

1. Position Summary:

We are seeking a performance marketing & digital marketing expert to lead our digital growth initiatives in the real estate sector. The role requires a strong mix of analytical skills, creative vision, and industry expertise to generate qualified leads, maximise ROI, and enhance brand visibility. The ideal candidate will have hands-on experience in paid campaigns, SEO, analytics, and lead generation strategies specifically designed for real estate buyers, investors, and property seekers.

1. Key Responsibilities:

(a) Performance Marketing

- Plan, launch, and optimise paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube, and other lead generation platforms.
- Generate high-quality leads while maintaining target CPL, CPA, and ROAS.
- Manage campaign budgets and ensure maximum return on ad spend.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Monitor and optimise CTR, CPC, CPL, CPA, and conversion rates.
- Implement A/B testing for creatives, landing pages, audiences, and bidding strategies.
- Set up and manage GA4, GTM, Meta Pixel, Conversion API (CAPI),



and conversion tracking.
- Build dashboards and generate reports using GA4, Looker Studio, and Advanced Excel.

(b) Digital Marketing Strategy

- Develop integrated digital marketing plans aligned with property launches and sales objectives.
- Oversee SEO initiatives: keyword research, on-page optimisation, backlink strategies, and local SEO for property listings.
- Manage website content, lead capture forms, and ensure mobile responsiveness.
- Drive engagement through email marketing, WhatsApp campaigns, and drip nurture sequences.
- Collaborate with design and content teams to produce blogs, videos, infographics, and property showcases.

(c) Analytics & Insights

- Track and analyse campaign performance using GA4, CRM dashboards, and automation tools.
- Provide weekly/monthly reports on KPIs: CPL, CTR, conversion rates, ROAS, and pipeline contribution.
- Benchmark against competitors and recommend innovative strategies.

(d) Stakeholder Collaboration

- Align campaigns with sales targets and property launches.
- Coordinate with developers, brokers, and channel partners to amplify reach.
- Mentor junior marketing staff on performance marketing best practices.

1. Required Skills

- Strong expertise in Google Ads (Search, Display, Performance Max, YouTube).
- Expert-level knowledge of Meta Ads (Facebook & Instagram).
- Experience in LinkedIn Ads for B2B and lead generation.
- Proficiency in GA4, GTM,



Meta Pixel, CAPI, and conversion tracking.
- Strong skills in campaign optimisation, budget management, audience targeting, and retargeting.
- Advanced knowledge of Excel/Google Sheets and Looker Studio.

1. Mandatory Requirements

- 2-3 years of hands-on performance marketing experience.
- Mandatory experience in the real estate industry.
- Proven track record managing Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- Strong understanding of attribution, conversion tracking, and campaign optimisation.
- Excellent analytical and reporting skills.
- Ability to work independently in a fast-paced environment.

1. Qualifications

- Bachelor's degree in marketing, business, or related field (MBA preferred).
- 4-8 years of experience in digital/performance marketing, with at least 2 years in real estate.
- Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEO tools (SEMrush, Ahrefs), and CRM systems (Zoho, Salesforce).
- Strong communication, negotiation, and stakeholder management skills.
- CTC: 4-8 LPA.

1. Compensation & Benefits

- Competitive salary with performance-linked incentives.
- Chance to work on premium real estate projects and launches.
- Professional development and training in advanced digital tools.
- Collaborative work environment with growth opportunities.

8. Why Join iNVESTORS DIVINE?
Opportunity to work on high-impact B2B and real estate marketing campaigns.
Hands-on experience with LinkedIn branding and lead generation.
Collaborative and growth-orientated work environment.
Career advancement opportunities based on performance.

9. How to Apply
Share your updated resume along with your Portfolio.

www.investorsdivine.com

📌 Performance Marketing Manager (Noida)
🏢 Ganpati Management Services
📍 Noida