We are looking for a dynamic and result-oriented Manager / Senior Manager Key Account Management (Alternate Channels) to drive business growth through strategic partnerships and alternate sales channels. The ideal candidate will be responsible for managing key accounts, identifying new channel opportunities, strengthening partner relationships, and achieving revenue targets.
Role & responsibilities:
- Develop and execute sales strategies for alternate channels to achieve revenue and growth target.
Manage and negotiate trade terms, contracts and promotional agreements.
Identify new business opportunities in alternate channels like Contemporary Trade.
Drive product listing, visibility, and penetration in these channels.
Monitor competitor activities and market trends to optimize sales strategies.
Optimize product mix (assortment) pricing and promotions to maximize revenue.
collaborate with internal teams including Sales, Marketing, Operations, Supply Chain and Finance team to manage inventory and order fulfilment to ensure seamless execution.
- Prepare sales forecasts,
MIS reports and business performance dashboards.
- Resolve partner concerns promptly while maintaining high levels of customer satisfaction.
- Ensure compliance with company policies and contractual obligations.
Preferred candidate profile:
- Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
- 10 to 15 years of experience in Key Account Management, Alternate Channel Sales, Modern Trade, B2B Sales or Channel Management.
- Proven track record of managing strategic accounts and delivering revenue growth.
- Strong negotiation, relationship management and business development skills.
- Excellent communication and stakeholder management abilities.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel, PowerPoint and CRM tools.
- Willingness to travel as per business requirements.
Why Join us:
# CTC: Rs. 15 to 20 LPA (Depending on experience and suitability)