- Develop and execute the visual merchandising strategy aligned with the brand vision and seasonal campaigns.
- Ensure consistent visual merchandising standards across all Exclusive Brand Outlets (EBOs) format.
- Plan and execute window displays, in-store displays, product launches, and promotional campaigns.
- Optimize store layouts, product placement, and space utilization to maximize sales and customer engagement.
- Conduct regular store visits, VM audits, and compliance reviews to maintain brand standards.
- Analyze store performance and recommend merchandising improvements based on sales trends and customer insights.
- Collaborate with Buying, Design, Marketing, Retail Operations, and Store Teams to ensure seamless campaign execution.
- Lead, mentor, and develop Regional Visual Merchandisers and store teams through regular training and coaching.
- Manage VM budgets, display materials, fixtures, signage, and vendor relationships.
- Support current store openings, renovations, and seasonal store refreshes.
- Drive innovation in visual storytelling while balancing commercial objectives.
- Prepare regular VM reports, performance dashboards, and action plans for leadership.