- Develop and execute 360-degree marketing strategies for real estate projects.
- Build and strengthen brand positioning and brand storytelling across all channels.
- Ensure consistent brand communication aligned with company vision and project positioning.
- Drive innovative marketing initiatives to enhance brand visibility and market recall.
Agency & Vendor Management
- Manage and coordinate with creative, media, digital, and PR agencies.
- Evaluate agency performance and ensure deliverables meet quality and ROI expectations.
- Negotiate contracts and manage marketing budgets effectively.
Project Awareness & Campaign Execution
- Develop marketing strategies based on project positioning, target audience, and market trends.
- Plan and execute project launches, site events, channel partner meets, and promotional events.
- Ensure effective on-ground branding and marketing collaterals.
Media Planning & ROI Management
- Develop data-driven media plans across ATL, BTL, and digital platforms.
- Monitor campaign performance and optimize spends to achieve maximum ROI.
- Track and analyze key marketing metrics and reporting.
Digital Marketing & Lead Generation
- Lead digital initiatives including SEO, SEM, social media, performance marketing, and automation.
- Develop lead generation campaigns and optimize conversion funnels.
- Ensure effective CRM integration and lead tracking.
Public Relations & Corporate Communication
- Manage PR activities including press releases, media relations, and brand visibility.
- Oversee corporate communication and reputation management.
- Build robust relationships with media and industry stakeholders.
Content Development & Communication
- Oversee development of compelling content, brochures, presentations, and digital assets.
- Ensure impactful storytelling to highlight project USP and brand value.
- Maintain consistency in messaging across platforms.