- Oversee and optimize the primary and secondary sales through the existing distribution network.
- Ensure product availability and visibility across all retail formats (General Trade,
- Modern Trade, and Kirana stores).
- Monitor distributor health, including stock levels, credit limits, and ROI.
2. Current Dealer & Distributor Appointment
- Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
- Conduct market mapping to identify ""white spaces"" where the brand is underrepresented.
- Lead the negotiation and documentation process for new channel partners.
3. Sales Strategy & Execution
- Meet and exceed monthly, quarterly, and annual sales targets.
- Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
- Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.
- Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.
4. Field Leadership & Traveling
- Hiring of new field staff
- Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors