JOB DESCRIPTION
Title: Senior Sales Officer / Sales Officer HORECA
Location: Store Operations
Department: Sales and Customer Development
Reports To: Assistant General Manager - Sales
MAJOR RESPONSIBILITY
Build and maintain strong professional customer relationship, focusing on the unique
needs of HORECA clients. Actively gather and provide key customer insights to drive
CPWIs growth in this segment, taking a lead role in understanding client demands and
delivering tailored food service solutions to meet their advanced culinary requirements.
SPECIFIC DUTIES AND JOB FUNCTIONS
1. Drive growth within the assigned geography by focusing on establishments in the
HORECA segment.
2. Responsible to visit customers as per daily journey plan in order to build and
maintain relationship with customer, influence their buying behavior and grow
theirspending while ensuring focus is maintained on high margin products.
3. Target onboarding of new customers in the HORECA segment to meet both
customer count and value targets, contributing to the growth of premium-
focused offerings.
4. . Promote and develop sales of specific CPWI products/categories tailored to the
advanced culinary needs of HORECA customers.
5. Gather and understand market information from customers/ competition and share
same with related stake holders in CPWI.
6.
Be the champion of customer information; work closely with the customer to
understand their business and direction to be able to identify CPWIs business
chance with the changing customers needs.
7. Work closely with Reception/Customer service team to ensure customer data
accuracy upon membership application; ensure that data adjustment is done
according to procedure with respective approvals from related parties
8. Recover customer satisfaction from dissatisfied customers by professionally
handling complaint as per procedure and guideline provided.
9. Ensure daily reports are submitted as per process. Keeps up to date with the MIS
and analyses necessary reports to adopt the sales strategy in assigned zone as per
business plan.
10.Ensure adherence to Company SOPs and highlight if any gaps are observed in
implementation.
11. Perform any other duties as may be assigned by the respective line manager.
SKILLS REQUIRED
Education and/or Job Experience Requirements
1. Graduate/Diploma of Hotel Management, F&B;, culinary or related courses
Core Competency
1. Accountable and Responsible
2. Resilient
3. Culinary knowledge
4. Analytical skills
5. Influencing and persuasion skills
6. Team-player
Technical Competency
1. Basic computer knowledge