Position description:

1. The Senior Marketing Operations Specialist is responsible for increasing the performance of marketing functions through critical thinking and strategizing, project management, process optimization, data management, leadership, leveraging and optimizing processes, and marketing technology.
2. The role is aimed to identify areas of improvement within both internal stakeholders and external enterprise-level stakeholders, along with making all marketing investments traceable by increasing the visibility of revenues and the impact being generated.

Primary Responsibilities:

1. Perform operational strategizing and execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
2. Manage lead routing, automation, integration between various MarTech tools, along with platform implementations and data migrations.
3. Establish and maintain scalable processes that ensure best practices in campaign and lead management.




4. Troubleshoot issues related to processes and workflows.
5. Contribute to process changes and documentation efforts on workflows and processes.
6. Provide leadership and mentorship for Marketing Operations Specialists and Associates.
7. Able to be pioneer usage of current technology tools/platforms and lead exploratory projects.
8. Able to differentiate the other functions roles and responsibilities.

What do you need to succeed?

1. 4 years or above of relevant work experience or education in fields of Marketing, Information Technology, Engineering, or related.
2. Experience with Marketing Automation Platforms/CMS (e.g. Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.) is a strong advantage.

Proficiency in Marketo required.

1. Certification in email marketing or Marketing Automation Platforms.

Location - Remote

📌 Senior Marketing Operations Specialist (Marketo) (New Delhi)
🏢 2x.marketing
📍 New Delhi