About the Role
We are looking for an experienced Manager Sales, Marketing & Government Liaison with an MBA in Sales & Marketing and strong practical exposure to government licensing/liaison, digital marketing, retail partnerships, and business strategy. The role will be based in Delhi and requires extensive cross-functional collaboration and external stakeholder management, including government bodies, trade associations, and overseas missions.

Key Responsibilities
Sales& Market Strategy
Lead sales strategy and execution across online and offline channels.
Build and scale revenue channels through national retail chains, e-commerce platforms, and institutional business.
Government Liaison & Compliance
Manage all government licensing processes, regulatory compliance, and institutional engagement.
Represent the company in discussions with government departments, business chambers, confederations, and trade missions.
Marketing & Brand Leadership
Drive integrated marketing programs including digital marketing (SEO/SEM, social, email), brand positioning, media strategy, and campaigns.
Work closely with internal teams and external agencies to deliver results.
Retail & Channel Partnerships




Lead business development and partnership negotiations with key retail outlets and e-commerce partners.
Secure optimal shelf space, promotions, and team-oriented campaigns with major retailers.
Stakeholder & Leadership Skills
Coordinate with cross-functional leaders (product, operations, finance) to align commercial and brand goals.
Mentor, guide, and lead a team of sales and marketing professionals.
Analytics & Reporting
Use data & analytics to evaluate sales performance, campaign effectiveness, and customer insights.
Present regular reports to senior leadership and recommend strategic adjustments.

Required Skills / Experience

- MBA in Sales & Marketing from a reputed institution
- 5-6+ years of relevant experience with demonstrated success in sales, marketing, government liaison, and retail channel management
- Proven experience with major online marketplaces and offline retail ecosystems
- Strong analytical and digital marketing skills
- Excellent communication, negotiation, leadership, and problem-solving skills
- Ability to independently manage compliance and regulatory processes.

📌 Manager - Sales, Marketing & Government Liaison (Delhi)
🏢 RN Chidakashi Technologies
📍 Delhi