We are seeking a highly skilled and strategic Social Media Manager (Supervising Associate) to join our Global Brand, Marketing, and Communications team. In this role, you will lead the end-to-end organic social media strategy, page management, and executive profiling for our global corporate channels, targeting senior professional and enterprise B2B audiences across North America and Europe.
Important Note: This role is focused heavily on organic brand building, community management, and corporate page ownership. Candidates with an ads-only or paid-media-only background will not be preferred.
Key Responsibilities
- Organic Strategy & Page Management: Own the content calendar, publishing, and community growth for our official global brand pages and executive profiles.
- B2B Thought Leadership: Create, curate, and optimize high-impact content (articles, infographics, multimedia scripts) specifically tailored for senior executive audiences.
- Platform Specialization: Deeply manage LinkedIn as the primary brand channel, while secondary management includes X (Twitter) and Meta.
- Social Listening & Analytics:
Track brand sentiment and mitigate reputation risks using enterprise tools. Partner with analytics teams to translate performance data into actionable dashboards (Power BI/Tableau) for stakeholders.
- Cross-Border Collaboration: Work seamlessly with onshore marketing leads across the US and European regions to align global campaign narratives.
Requirements & Keyskills
Mandatory Criteria:
- 8+ years of total experience in Digital Marketing / Social Media Management.
- Deep B2B Experience: Proven track record of managing corporate social media identities in a B2B or professional services setting.
- Required Tool Stack: Hands-on, direct experience using either Sprinklr or Hootsuite is mandatory.
- International Market Exposure: Prior experience managing campaigns for North American (US) or European (UK) target markets.
- Communication: Exceptional verbal and written US/UK English communication skills. Must be fully comfortable collaborating with global stakeholders across diverse US and UK accents.
📌 Social Media Manager GlobalB (Kochi)
🏢 Randstad
📍 Kochi
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