Job Description: Outreach Marketing Executive (Retargeting & Conversational Sales)

Company: M5 Continent Logistics Solution (P) Ltd. (M5C Logistics)
Location: New Delhi / Hybrid
Department: Marketing & Growth
Employment Type: Full-Time

About M5C Logistics:-

M5C Logistics offers end-to-end global supply chain solutions express delivery, e-commerce exports, air & sea freight, and warehousing serving 2,100+ clients ranging from small e-commerce sellers to large exporters.

Role Overview:-

We are looking for an energetic, results-driven Outreach Marketing Executive to join our growth team. In this role, you will carry out our online push marketing and retargeting initiatives across messaging-first platforms like WhatsApp Business, Email, and SMS.

This isn't a traditional cold-outreach sales role or a pure content marketing position. You will act as the bridge between marketing and sales executing targeted outreach campaigns to reactivate dormant leads, engaging directly in 1-on-1 text conversations, answering logistics queries, and guiding warm leads to book their shipments with M5C.

Key Responsibilities

1. Push Campaign Execution & Retargeting

- Segment dormant/cold lead databases (exporters, e-commerce brands, freight clients) for retargeting
- Draft, schedule, and execute outreach communications via WhatsApp (WATI/Interakt), Email, and SMS
- Broadcast promotional updates, route discounts, and seasonal offers

2. Conversational Sales & Lead Nurturing





- Manage inbound replies and inquiries from outreach campaigns
- Engage prospects in text-based dialogue to understand shipping needs (lane, weight, volume, urgency)
- Handle objections on pricing, timelines, and customs clearance
- Guide leads toward quote requests and shipment bookings

3. Lead Hygiene & Pipeline Management

- Maintain lead status and conversion tracking in CRM
- Monitor messaging metrics (open, response, click-through, conversion rates)
- Refine messaging templates and CTAs to improve performance

Qualifications

- 13 years' experience in outreach marketing, inside sales, or digital lead generation (logistics background a plus)
- Hands-on experience with WhatsApp Business API tools (WATI/Interakt/Aisensy), email automation, and CRM systems
- Strong written communication — qualified, persuasive, and empathetic
- Comfortable closing deals over chat/DM
- Data-driven approach to refining outreach strategy

Key Performance Indicators

- Reactivation rate of dormant leads
- Lead-to-booking conversion rate
- Response time on inbound messages
- Monthly booking volume from outreach campaigns

Job Details

- Salary: 30,000 – 35,000/month
- Openings: 2
- Work Mode: Hybrid (with field/client visits as required)
- Working Days: Monday–Saturday
- Joining: Immediate joiners preferred

How to Apply

Interested candidates may share their resume via WhatsApp.

Contact: HR Sumit Chauhan | (phone hidden)
Candidates must carry a hard copy of their resume for the interview.

📌 Outreach Marketing Executive (New Delhi)
🏢 M 5 Continents Logistics Solution
📍 New Delhi