BIG FM is looking for an experienced Brand Marketing Head to lead integrated marketing campaigns, IP launches, and brand initiatives across ATL, BTL, Digital, Social, and On-Ground platforms.
Key Responsibilities:
Drive end-to-end execution of brand campaigns and marketing initiatives
Translate brand strategy into impactful campaign rollouts aligned with AOP goals
Manage campaign planning, timelines, budgets, and reporting
Lead go-to-market plans for shows, IPs, events, and current launches
Collaborate with Creative, Social Media, Programming, Sales, and Design teams
Ensure strong brand consistency across all communication platforms
Track campaign performance and generate actionable insights
Understanding of video production and ad film shoots is preferred.
Ideal Profile:
715 years of experience in Brand Marketing or Integrated Marketing
Experience in Media, Entertainment, or FMCG industry preferred
Strong project management and stakeholder management skills
Ability to manage multiple campaigns in a fast-paced environment