Role & responsibilities

- Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
- Drive D2C customer acquisition while maintaining profitable CAC and maximizing ROAS.
- Manage end-to-end performance marketing budgets across multiple digital channels.
- Optimize landing pages, user journeys, and checkout flows to improve conversion rates.
- Analyze campaign performance using Google Analytics (GA4), Meta Ads Manager, Google Ads, Google Tag Manager, and Looker Studio.
- Develop and execute customer lifecycle strategies, including remarketing and retention campaigns.
- Conduct A/B testing for creatives, ad copy, landing pages, and audience segments.
- Work closely with Product, Design, Content, and Tech teams to improve user experience and campaign performance.
- Track KPIs including ROAS, CAC, CPA, LTV,



Conversion Rate, CTR, CPC, and Revenue.
- Scale successful campaigns while maintaining profitability and growth targets.
- Prepare weekly and monthly performance reports with actionable insights.

Preferred candidate profile

- Solid experience in D2C Growth Marketing.
- Hands-on expertise in Performance Marketing.
- Proven experience managing Meta Ads and Google Ads.
- Strong understanding of ROAS, CAC, CPA, LTV, Funnel Analysis, and CRO.
- Knowledge of attribution models, pixel implementation, and conversion tracking.
- Excellent analytical and data-driven decision-making skills.

📌 Growth Manager - Performance Marketing (Hyderabad)
🏢 Way2News
📍 Hyderabad