Job Description -

We are looking for a high-performing Senior Associate to join PwCs Marketing Strategy team in AC Bangalore. In this role, you will lead complex, high-impact strategy engagements for clients across Consumer Markets and other Industries, helping them reimagine their marketing ambition, sharpen competitive positioning, and translate strategic intent into executable transformation roadmaps.

You will define and shape enterprise-wide Marketing Strategies that align to broader business objectives and unlock new avenues for growth, develop Brand Strategies that establish clear market differentiation and long-term brand equity, and design Target Operating Models that restructure how marketing functions are organized, governed, and resourced to deliver at scale. You will craft Go-To-Market frameworks spanning audience segmentation, value proposition design, channel prioritization, and activation planning, while building Capability Frameworks that assess current marketing maturity and chart a path toward best-in-class performance.

You will bring a strong point of view on the intersection of data, digital, commercial and customer strategy advising clients on how to leverage Customer Data Strategies and MarTech/AdTech ecosystems not merely as tools, but as strategic enablers of competitive advantage.

Working closely with C-suite and senior client stakeholders, and leading high-performing delivery teams, you will play a pivotal role in shaping PwC's Marketing Strategy proposition within the Consumer Markets space and other industries — driving thought leadership, building client relationships, and growing a distinctive capability at the heart of consumer-led transformation.

Competency Overview: Strategy - Enterprise & Functional Strategy (EFS)

Enterprise & Functional Strategy (EFS), a key pillar of the Strategy platform, reshapes enterprise costs to fuel growth. It helps clients holistically transform enterprise cost structures in accordance with corporate strategy by re-allocating spend from commodity capabilities toward differentiating capabilities. Key capabilities include cost baselining and analytics, benchmarking, opportunity identification, value realization strategies, process optimization, functional transformation (e.g., SG&A;, Finance, HR, etc. functions), enterprise operating model design, and more. EFS also embeds adaptive, cross-functional strategies to outperform market shifts - developing and executing go-to-market (GTM) strategies, market entry strategies, enterprise growth strategies, and boldly transforming front, middle, and back-office functions.

Thus, as changing business dynamics and processes drive disruption across industries, our community of problem solvers partners with client teams to ensure seamless alignment of their people, processes, and strategy.

OFFERING OVERVIEW: Marketing Strategy

Marketing Strategy advises CMOs and marketing executives on capabilities, operating models,



digital strategy, and cost structure around the marketing function to support efficient and effective operations. It enables organizations to redesign how they engage customers, personalize experiences, and drive growth — powered by AI-native workflows and agentic marketing capabilities. This offering combines deep marketing strategy expertise with emerging agentic AI capabilities to help clients reimagine their marketing functions from strategy through execution.

We deliver end-to-end marketing strategy and transformation services — from customer segmentation, customer data strategy, and operating model design to MarTech/AdTech assessment, predictive analytics, and design-led delivery. Our teams help clients identify AI-enabled marketing use cases, build business cases for marketing transformation, and deploy intelligent solutions across customer engagement, campaign management, and marketing operations.

Key Responsibilities:

1. Marketing Strategy

- Execute marketing strategy engagements including growth strategy development, customer segmentation, market opportunity assessment, and marketing effectiveness diagnostics.
- Support the design of enterprise-wide marketing strategies aligned to business objectives, helping clients identify new avenues for growth and competitive differentiation.
- Translate strategic recommendations into actionable transformation roadmaps that drive measurable business outcomes.

2. Customer Marketing

- Support the development of customer-centric marketing strategies across acquisition, engagement, retention, and loyalty journeys.
- Analyze consumer behaviors, market trends, and customer insights to identify growth opportunities and improve marketing performance.
- Assist clients in designing and activating customer engagement programs that enhance customer experience and lifetime value.

3. Brand Strategy

- Support brand strategy development including brand positioning, portfolio strategy, value proposition design, and messaging development.
- Conduct market, competitor, and customer research to identify opportunities for brand differentiation and long-term brand growth.
- Develop strategic recommendations that strengthen brand equity and improve market relevance across target customer segments.

4. Target Operating Model

- Support the design of marketing target operating models across organization structure, governance, processes, capabilities, and technology.
- Assess current-state marketing capabilities and identify opportunities to improve effectiveness, scalability, and ways of working.




- Contribute to marketing transformation programs by helping clients implement operating models aligned to strategic growth ambitions.

5. Customer Data Strategy

- Support customer data strategy by assessing customer data assets, data ecosystems, and activation capabilities across the marketing function.
- Evaluate MarTech and AdTech ecosystems, including customer data platforms, marketing automation, personalization, and measurement capabilities.
- Develop customer data and technology roadmaps that enable advanced analytics, audience activation, personalized experiences, and AI-driven marketing transformation.

What skill does it take?

Core Domain Skills

- Marketing Strategy – hands-on execution of market analysis, revenue diagnostics, and commercial model assessments for enterprise clients
- Target Operating Model (TOM) Design – ability to map current-state operating models and support future-state design across people, process, and technology
- Go-To-Market (GTM) Strategy – executing GTM frameworks including segmentation, positioning, and channel activation analysis
- Brand Strategy & Portfolio Management – supporting brand positioning, portfolio strategy, customer value proposition development, and brand growth initiatives
- Customer Data & MarTech Strategy – assessing customer data ecosystems, MarTech/AdTech capabilities, marketing automation, and analytics to enable data-driven decision making

Core Consulting Skills

- Critical Thinking & Problem Solving – structuring complex problems, applying analytical frameworks, and generating insight-led recommendations for front office challenges
- Consulting Skills – robust learning agility, collaborative teamwork, and the ability to build relationships with client teams and internal stakeholders
- Operational Excellence – disciplined workstream management, attention to detail, and ability to manage timelines and quality across multiple deliverables
- Communicate with Impact – translating data and analysis into clear, visually compelling narratives through strong PowerPoint and data storytelling skills
- Data & Analytics – proficiency in data analysis and visualization, with the ability to use AI tools to accelerate insight generation

Tools & Technology

- GenAI & Agentic AI – actively uses GenAI tools (Claude, ChatGPT, Gemini, Cursor, Vercel, etc.) in day-to-day work; exposure to agentic automation and prompt engineering is a strong plus
- Excel & PowerPoint – strong skills in financial modelling, data analysis, and executive-ready presentation design
- Marketing Ops Platforms – good understanding of capabilities of Marketing Automation Platforms, Customer Data Platforms, Content Management Systems, Marketing Analytics tools
- Analytics & Visualization – working knowledge of Power BI, Tableau, or equivalent tools for building dashboards and client-facing visuals

📌 Market Strategy Consultant - SA (Hyderabad)
🏢 PwC
📍 Hyderabad