Role & responsibilities

Own and manage CRM platforms (Meritto, LeadSquared, HubSpot, Salesforce, or similar).
Configure lead capture forms, workflows, lead routing, dashboards, and automation journeys.
Execute email, SMS, and WhatsApp automation campaigns with segmentation and lead scoring.
Coordinate digital campaigns across Google, Meta, LinkedIn, YouTube, and other platforms.
Manage CRM integrations with websites, ERP, APIs, payment gateways, and communication tools.
Monitor campaign performance, funnel conversions, ROI, and generate MIS reports.
Ensure data accuracy, hygiene, de-duplication, and governance.
Collaborate with internal teams, external vendors, and digital marketing agencies.

CRM Administration (Meritto / LeadSquared / HubSpot / Salesforce)




Marketing Automation & Lead Nurturing
Email Marketing & WhatsApp Business API
Google Analytics (GA4), Google Tag Manager & UTM Tracking
Google Ads & Meta Ads Coordination
APIs & System Integrations
Excel / BI Reporting & Dashboarding

Preferred candidate profile

Bachelor's degree in Computer Science, Information Technology, Marketing, Business Administration, or a related field.

Preferred: Certifications in CRM, Digital Marketing, Google Analytics, HubSpot, Salesforce, Marketing Automation, or Meta Ads.

📌 Executive - Admissions & Marketing (Hyderabad)
🏢 ConverseHR Business Solutions
📍 Hyderabad