Meta Ads Analyst/Executive

Location: Hitech City, Hyderabad (Work From Office 6 Days/Week)
Experience: 1–3 Years
CTC: 3.5–5 LPA

About the Role

We are looking for a Meta Ads Executive who is passionate about performance marketing and enjoys spending their day inside Meta Ads Manager.

You will be responsible for executing, launching, managing, optimizing, and scaling Meta advertising campaigns across our D2C portfolio. This is a hands-on execution role where you'll work closely with the Growth team to drive customer acquisition through continuous testing and optimization.

If you're someone who loves experimenting, analyzing performance, and improving campaign results every day, we'd love to hear from you.

Key Responsibilities

Campaign Setup & Execution

- Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram)
- Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns
- Configure campaign objectives, budgets, bidding strategies, schedules, and placements
- Upload creatives, ad copies, headlines, and CTAs accurately
- Ensure campaigns follow internal naming conventions and account structure
- Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

- Monitor campaign performance daily and take timely optimization actions
- Pause underperforming campaigns and scale winning campaigns
- Optimize budgets, audiences, placements, and creatives to improve efficiency




- Refresh fatigued creatives and maintain healthy campaign performance
- Execute A/B tests across creatives, audiences, offers, and campaign structures
- Maintain optimal campaign performance while reducing acquisition costs

Audience Management

- Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences
- Create audience exclusions to minimize overlap
- Monitor audience performance and recommend improvements

Analytics & Reporting

- Pull and analyze campaign performance data from Meta Ads Manager
- Track and monitor key performance metrics including ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend
- Identify optimization opportunities based on campaign performance
- Prepare daily, weekly, and monthly performance reports with actionable insights
- Highlight performance trends and recommend next steps

Budget Management & Scaling

- Manage daily, weekly, and monthly advertising budgets efficiently
- Allocate budgets based on campaign performance
- Scale winning campaigns while maintaining efficiency and profitability
- Monitor budget pacing and ensure effective spend utilization

Tracking & Attribution

- Ensure proper Pixel implementation and event tracking
- Verify Conversion API (CAPI) setup and event mapping
- Validate campaign tracking, UTMs, and attribution settings
- Troubleshoot tracking issues and coordinate with the technical team when required

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