- Own the planning, execution, and performance tracking of multi-channel alliance and partner marketing programs to drive awareness, demand generation, and pipeline.
- Work closely with the partner Marketing team to develop and co-create joint marketing assets, including presentations, emails, brochures, case studies, thought leadership, and solution collateral.
- Collaborate cross-functionally with industry, vertical, and competency marketing teams to ensure tight alignment with alliance priorities and maximize impact of joint GTM programs.
- Lead project management across alliance initiativesprioritizing programs that support the overall alliances strategy, partner-specific plans, opportunity development, and account-based motions.
- Drive large-scale industry events, executive forums, and customer roundtables in collaboration with sales and partner teams.
- Support and manage Analyst & Advisory Relations activities related to the alliance, including participation in studies, assessments, and briefings.
- Own internal and external communications for the alliance, including newsletters, customer/partner mailers, announcements, and press releases.




- Drive top-of-the-funnel pipeline contribution through integrated campaigns spanning digital, content, events, and ABM-led motions.
- Track, analyse, and report on campaign performance and partner marketing ROI, deriving insights to continuously optimize programs.

Ideal Candidate Profile

- Robust communication and stakeholder management skills with a proactive, creative, and entrepreneurial mindset.
- Excellent organizational and program management capabilities, with the ability to manage multiple initiatives in parallel.
- Proven ability to work independently while building strong, trust-based relationships with internal teams and external partners.
- Solid understanding of B2B marketing principles, demand generation, and performance analytics, with an ability to translate data into actionable insights.
- Hands-on experience in developing and executing integrated marketing campaigns, with working knowledge of digital marketing, content, and social channels.
- Prior experience in partner/alliance marketing, preferably in cloud, hyperscaler, or technology-led ecosystems.

📌 Marketing Associate (Noida)
🏢 Tech Mahindra
📍 Noida