KEY RESPONSIBILITIES

Partnership Development & Coordination

- Support Tier-1 technology partnerships with Microsoft, Google Cloud Platform, ServiceNow, and UiPath through structured engagement and relationship management
- Coordinate with partner alliance teams to identify joint go-to-market opportunities, co-sell motions, and co-marketing campaigns
- Track partnership KPIs, co-sell activity, and revenue attribution; prepare performance reports for leadership review
- Identify and activate partner-funded programs, MDF opportunities, and co-branded initiatives
- Maintain partnership documentation, governance trackers, and process workflows

Market Development: International & SLED

- Support the marketing strategy for International and SLED market segments in collaboration with practice and market leadership
- Contribute to qualified prospect and MQL generation through five marketing pillars: Communications & Campaigns, Events, Market Research, Inside Sales Support, and Digital Presence
- Develop market-specific messaging, positioning, and collateral aligned to segment buyer needs
- Coordinate with inside sales to ensure marketing-sourced leads are properly qualified and handed off

Marketing Execution & Brand Activation

- Plan and execute integrated campaigns across digital, event, and partner channels
- Develop sales enablement materials including one-pagers, capability decks, and partner-branded presentations
- Support LinkedIn and digital presence performance; report growth and engagement metrics to leadership
- Coordinate partner events, training programs, and co-hosted initiatives (e.g., Microsoft-certified events, cloud capability showcases)
- Maintain campaign and project tracking in Jira, ensuring visibility and accountability across marketing operations

SUCCESS METRICS





- Number and quality of partner-sourced leads and co-sell opportunities activated per quarter
- MQL generation attributed to marketing campaigns across International and SLED segments
- Partner program KPI adherence: certifications maintained, MDF utilization, co-marketing deliverables shipped on time
- Campaign execution rate: on-time delivery, engagement metrics, and pipeline contribution
- Sales enablement output: collateral produced, adoption by sales and partner teams

REQUIRED QUALIFICATIONS

- 46 years of experience in B2B marketing, strategic partnerships, alliance coordination, or partner marketing
- Solid understanding of marketing strategy, demand generation, campaign management, and lead qualification processes
- Demonstrated exposure to technology partner programs (Microsoft, Google, Salesforce, ServiceNow, or equivalent ecosystems)
- Ability to build and maintain productive relationships within partner organizations at working and manager levels
- Experience developing partner-facing collateral, decks, and go-to-market materials
- Proficiency with Jira, CRM platforms, and marketing analytics tools
- Excellent written and verbal communication skills; comfortable presenting to senior stakeholders
- Strategic thinker who can connect marketing activity to business outcomes and revenue impact

PREFERRED QUALIFICATIONS

- Familiarity with SLED, government, or international B2B market dynamics
- Hands-on experience with Microsoft Partner Network (MPN), Google Partner Advantage, or ServiceNow partner ecosystem
- Background in brand strategy, market signaling, or B2B positioning
- Experience working within a marketing team that operates across multiple practice areas or verticals
- Academic background in marketing, business, communications, or a related field

📌 Strategic Marketing Specialist (Hyderabad)
🏢 Radiant Digital Solutions
📍 Hyderabad