- Job Title: Performance Marketing Specialist (Google & Meta Ads)
- - Location: Trivandrum (On-site)
- Employment Type: Full-time
- - About Us
- - We are a fast-growing digital marketing agency specializing in helping dental practices across Australia generate more patients through data-driven marketing. We build high-performing lead generation systems using Google Ads, Meta Ads, CRM automation, and conversion tracking.
- - Role Overview
- - We are looking for an experienced Performance Marketing Specialist who can independently plan, build, launch, optimize, and scale paid advertising campaigns from scratch. The ideal candidate should have hands-on experience generating high-quality leads and appointment bookings while tracking every stage of the customer journey.
- - Key Responsibilities
- - - Plan, build, and manage Google Ads campaigns (Search, Performance Max, Display, and Remarketing).
- - Create, launch, and optimize Meta Ads (Facebook & Instagram) campaigns.
- - Set up conversion tracking using Google Tag Manager and Google Analytics 4.
- - Configure Google Ads conversion tracking, call tracking, and call attribution.
- - Integrate lead forms with CRM platforms and ensure accurate lead routing.
- - Create landing page recommendations to improve conversion rates.
- - Monitor campaign performance and optimize for CPL, ROAS, and lead quality.
- - Conduct keyword research, competitor analysis, audience research, and A/B testing.




- - Manage remarketing audiences across Google and Meta.
- - Generate weekly and monthly performance reports with actionable insights.
- - Collaborate with the design and content teams to develop high-converting creatives and ad copy.
- - Support email marketing campaigns and CRM automation workflows.
- - Required Skills
- - - 3+ years of experience managing Google Ads and Meta Ads.
- - Strong knowledge of:
- - Google Ads (Search, Display, Performance Max)
- - Meta Ads Manager
- - Google Analytics 4 (GA4)
- - Google Tag Manager (GTM)
- - Google Keyword Planner
- - Experience with CRM integrations (HubSpot, GoHighLevel, Zoho, or similar).
- - Understanding of call tracking and call attribution platforms.
- - Knowledge of PPC optimization, conversion rate optimization (CRO), and lead generation.
- - Experience with Facebook Marketing and LinkedIn Ads is an advantage.
- - Strong analytical and reporting skills.
- - Preferred Qualifications
- - - Google Ads Certification.
- - Meta Certified Digital Marketing Associate/Professional.
- - Experience working with healthcare or dental clients is a plus.
- - Familiarity with landing page optimization and A/B testing tools.
- - What We Offer
- - - Chance to work with Australian dental practices.
- - A collaborative and fast-growing team.
- - Performance-based incentives.
- - Career growth and continuous learning opportunities.
- - Exposure to international digital marketing campaigns.

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