Job Title: Head of Marketing

Location: Bengaluru (Work from Office)
Employment Type: Full-Time
Experience: 812+ Years

Job Description

We are looking for an experienced and strategic Head of Marketing to lead and drive the overall marketing function for a leading enterprise software organization. This is a senior leadership role responsible for defining and executing the go-to-market strategy, building brand presence, driving demand generation, and aligning marketing initiatives with business growth objectives across domestic and international markets.

The ideal candidate will combine strategic thinking with hands-on execution, possess robust leadership capabilities, and be comfortable representing the organization at industry events, customer meetings, and conferences.

Key Responsibilities

Marketing Strategy & Leadership

- Define and execute the overall marketing strategy aligned with business growth objectives.
- Own the annual marketing plan, budget, and execution across multiple geographies.
- Develop competitive positioning and messaging for enterprise software solutions.
- Identify growth opportunities across domestic and international markets.

Team Leadership

- Lead, mentor, and develop a high-performing marketing team.
- Set clear goals, monitor performance, and build organizational capability.
- Scale the marketing function by introducing new processes and capabilities.

Demand Generation & Campaign Management

- Drive integrated marketing campaigns across multiple channels, including:
- LinkedIn
- Google Ads
- Meta (Facebook & Instagram)
- SEO
- Email Marketing
- Content Marketing
- Webinars & Digital Campaigns





- Develop region-specific marketing strategies to maximize campaign effectiveness.
- Oversee the creation of case studies, marketing collateral, website content, and thought leadership assets.

Brand Management & Industry Presence

- Strengthen brand positioning across all customer touchpoints.
- Plan and manage participation in industry events, conferences, exhibitions, and webinars.
- Build relationships with industry associations, media, and strategic partners.

Product Evangelism

- Represent the organization at conferences, customer events, and industry forums.
- Develop deep product knowledge to effectively communicate product value and business impact.
- Deliver presentations to CXOs, customers, and business partners.

Sales & Marketing Alignment

- Collaborate closely with the sales team to generate qualified leads and revenue opportunities.
- Track marketing performance using key business metrics including pipeline generation, lead conversion, ROI, and campaign effectiveness.
- Present regular marketing performance reports and strategic recommendations to leadership.

Required Skills & Experience

- 812+ years of experience in B2B Marketing.
- Proven experience marketing Enterprise Software, SaaS, ERP, PropTech, FinTech, or similar technology solutions.




- Strong experience leading and managing marketing teams.
- Expertise in digital marketing, demand generation, content marketing, branding, and event marketing.
- Strong understanding of lead generation, pipeline creation, and revenue-driven marketing.
- Excellent presentation, communication, and stakeholder management skills.
- Experience working with cross-functional teams including Sales, Product, and Leadership.
- Ability to develop and execute go-to-market strategies for multiple regions.
- Strong analytical and decision-making skills.

Preferred Skills

- Experience marketing solutions for the Real Estate, Construction, or Infrastructure industries.
- Understanding of enterprise software sales cycles and complex B2B buying processes.
- Exposure to international markets such as the Middle East, Africa, Southeast Asia, or Europe.
- Knowledge of AI, Business Intelligence (BI), and emerging technologies in enterprise software.
- Experience working in Agile and high-growth business environments.

Why Join Us?

- Opportunity to lead the complete marketing function with high ownership.
- Work closely with senior leadership to shape business growth.
- Drive global marketing initiatives across multiple regions.
- Lead a talented marketing team and build a strong market presence for innovative enterprise software solutions.

Interested candidates kindly share your CV and below details to [email protected]

1) Present CTC (Fixed + VP) -

2) Expected CTC -

3) No. of years experience -

4) Notice Period -

5) Offer-in hand -

6) Reason of Change -

7) Present Location -

📌 Head of Marketing (Bengaluru)
🏢 Adecco India
📍 Bengaluru