Role Summary
The Sales Manager will drive regional revenue growth for In-Vitro Diagnostic (IVD) products by expanding market presence, managing distributors, and leading the sales team. The role requires strong market understanding, leadership capability, and execution excellence.
Key Responsibilities
- Drive achievement of monthly, quarterly, and annual sales targets
- Develop and execute regional sales and channel strategies
- Appoint, manage, and motivate distributors and channel partners
- Build and maintain relationships with hospitals, diagnostic labs, and institutions
- Lead, coach, and monitor sales executives / territory teams
- Identify new business opportunities, tenders, and institutional sales
- Monitor competitor activities, pricing trends,
and market dynamics
- Ensure timely collections and control outstanding receivables
- Coordinate with marketing and product teams for promotions and launches
- Prepare sales forecasts, MIS, and performance review reports
Skills & Competencies
- Strong knowledge of IVD products (Rapid Tests, ELISA, CLIA, Molecular preferred)
- Proven experience in distributor and channel management
- Excellent communication, negotiation, and leadership skills
- Result-oriented with solid analytical and planning ability
- Willingness to travel extensively across assigned territories