Job Description

Territory Manager Sales & Marketing (Fertilisers)

IMR FERTILISERS AND CHEMICALS PVT LTD

WWW.IMR-RESOURCES.COM

Department: Sales & Marketing

Location: Assigned Territory

1.) Agra(UP)

2.) Bareilly(UP)

3.) Muradabad(UP)

3 Positions

Reporting To: Regional Sales Manager /ZM/ Business Head

About the Role

We are seeking a dynamic and result-oriented Territory Manager to drive sales and market development for our range of water soluble fertilisers (WSF), Speciality Nutrients, Bio stimulants and micronutrients. The role involves managing channel partners, expanding farmer outreach, conducting field demonstrations, and achieving territory sales targets.

Key Responsibilities

1. Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for water soluble fertilisers (WSF), Speciality Nutrients, Bio stimulants and micronutrients.
- Develop and implement territory sales plans aligned with company objectives.
- Identify new market opportunities and expand dealer/distributor network.
- Ensure effective product placement, liquidation and visibility in assigned markets.

2. Channel Management

- Appoint, manage, and support dealers and retailers within the territory.
- Monitor stock levels, secondary sales, and payment collections.
- Build strong relationships with channel partners to ensure business growth.
- Resolve market and distributor-related issues promptly.

3. Farmer Engagement & Field Activities

- Conduct field demonstrations, farmer meetings, and crop seminars.
- Provide technical guidance on fertigation and foliar nutrition programs.
- Promote balanced crop nutrition using water soluble fertilisers and micronutrients.




- Collect market intelligence on crops, acreage, competition, and pricing.

4. Marketing & Promotional Activities

- Execute local promotional campaigns and marketing initiatives.
- Coordinate with marketing team for branding, visibility, and demand generation programs.
- Participate in agri-exhibitions, trade fairs, and dealer meets.

5. Reporting & Compliance

- Submit daily/weekly/monthly sales reports and market feedback.
- Maintain accurate records of sales, collections, and expenses.
- Ensure compliance with company policies and statutory regulations.

Key Performance Indicators (KPIs)

- Sales target achievement (% growth YoY).
- Dealer network expansion and retention.
- Market share growth in assigned territory.
- Timely collections and outstanding control.
- Number of farmer meetings, demos, and field days conducted.

Qualifications & Experience

- Bachelors degree in Agriculture (B.Sc. Agri) preferred; MBA in Agribusiness is an added advantage.
- 38 years of experience in agri-input sales, preferably in water soluble fertilisers, micronutrients, or specialty plant nutrition in the same territory.
- Strong knowledge of crop nutrition, fertigation, and soil health management.

Skills & Competencies

- Solid sales and negotiation skills.
- Technical understanding of plant nutrition products.
- Excellent communication and presentation skills.
- Relationship management and networking ability.
- Analytical mindset with good reporting skills.
- Willingness to travel extensively within the assigned territory.

Compensation

- Competitive salary + performance-based incentives.
- Travel allowances and other benefits as per company policy.

📌 Territory Sales Manager Fertiliser (Bareilly)
🏢 IMR FERTILISERS AND CHEMICALS
📍 Bareilly