Company: Signity Software Solutions Pvt. Ltd.
Location: Mohali, Punjab (Work from Office)
Experience: 5-8 Years
Employment Type: Full-time

Job Description

We are seeking an experienced and results-driven Sr. PPC Analyst with strong expertise in Google Ads and Performance Marketing. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns to drive qualified leads, customer acquisition, and business growth. The role requires a data-driven professional with hands-on experience in Google Ads, campaign optimization, conversion tracking, and performance analysis.

Key Responsibilities

- Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
- Manage and optimize paid campaigns to maximize lead generation, conversions, ROAS, and overall campaign performance.
- Conduct keyword research, audience analysis, competitor research, and bidding strategy optimization.
- Monitor campaign performance and optimize bids, budgets, keywords, and ad placements to improve ROI.
- Create compelling ad copies and collaborate with the content and design teams to develop high-converting creatives and landing pages.
- Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads Conversion Tracking.
- Perform A/B testing on ads, landing pages, audience targeting, and campaign strategies to improve conversion rates.
- Analyze campaign performance and prepare weekly and monthly reports with actionable insights.
- Improve campaign metrics including CTR, Quality Score, CPA, CPC, Conversion Rate, and ROAS.




- Stay updated with the latest Google Ads features, AI-driven bidding strategies, and digital marketing trends.

Required Skills

- 5-8 years of hands-on experience managing Google Ads campaigns.
- Strong expertise in:
- Google Search Ads
- Performance Max Campaigns
- Display & Remarketing Campaigns
- YouTube Ads

- Solid knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience in campaign optimization, conversion tracking, and performance reporting.
- Strong understanding of customer acquisition, lead generation, and conversion optimization.
- Ability to analyze campaign data and make data-driven optimization decisions.
- Excellent analytical, communication, and presentation skills.
- Ability to manage multiple campaigns and budgets simultaneously.

Preferred Skills

- Google Ads Certification.
- Experience with Meta Ads (Facebook & Instagram).
- Experience with Microsoft Advertising (Bing Ads).
- Knowledge of Landing Page Optimization (LPO) and Conversion Rate Optimization (CRO).
- Familiarity with SEO fundamentals and tools such as SEMrush, Ahrefs, or SimilarWeb.
- Experience with Looker Studio or similar reporting tools.

Desired Candidate Profile

- Bachelor's degree in Marketing, Business Administration, Computer Applications, or a related field.
- Proven track record of delivering measurable results through Google Ads campaigns.
- Strong analytical mindset with excellent problem-solving skills.
- Self-motivated, detail-oriented, and passionate about digital marketing.
- Ability to work in a fast-paced, collaborative environment and drive continuous campaign improvement. .

📌 Sr. PPC Analyst (Sahibzada Ajit Singh Nagar)
🏢 Signity Software Solutions
📍 Sahibzada Ajit Singh Nagar