Marketing Specialist (IT Products & Services)

Location: Gurugram Sector 74A

Type: Full time, On-site (5 days a week)

Working Hours: US Shift (7 PM 4 AM IST)

Cabs provided (local candidates)

Meals provided

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Role Overview

We are currently seeking a Markrting Specialist to build and strengthen our digital presence across platforms for our IT Products, Cloud, Data, and IT Services division.

This is not a pure SEO role. The primary focus is on brand positioning, thought leadership, tech-driven content creation, and multi-channel campaign execution in a B2B IT environment.

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Key Responsibilities

- Build brand visibility across LinkedIn, Meta, Google, and other digital platforms
- Create high-quality content on IT topics (Cloud, AI, Data Engineering, DevOps, Cybersecurity and more)
- Write and publish blogs, landing pages, and campaign content using WordPress
- Plan and execute:
- Email marketing campaigns
- Social media campaigns
- Paid ad campaigns (Google Ads, LinkedIn Ads, Meta Ads)
- Create marketing creatives using Canva or similar tools
- Support short-form video content for social media




- Track engagement metrics and optimize campaigns for visibility and lead generation
- Collaborate with sales and leadership teams to align messaging and branding

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Qualifications

- Bachelors or Masters degree in Marketing, Communications, or related field
- 1+ years of experience in digital marketing or brand marketing
- Experience in handling multiple Social Media Channels like LinkedIn, Meta, X etc.
- Ability to understand and write content / blogs on technical IT topics using AI
- Hands on with photo and video editing tools like Canva, Photoshop, Illustrator and Premiere or similar
- Excellent written and verbal English communication skills
- Self-driven and comfortable working in a fast-paced environment
- MUST BE READY TO WORK IN US SHIFTS ( 7PM to 4 AM IST)

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Nice-to-Have Skills (Not Mandatory)

- Exposure to B2B IT marketing
- Experience with WordPress (blogs, landing pages, updates)
- Experience running paid ad campaigns and email campaigns
- Basic understanding of SEO best practices (secondary focus)
- Experience with marketing automation or CRM tools
- Basic video editing skills

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