What You'll Do:
• Write emails across the student lifecycle admissions nurture, payment reminders, pre-departure updates.
• Own subject lines, preview text, and CTAs as real copy decisions.
• Write and structure newsletters, landing pages, and campaign copy.
• Write and read A/B test variants honestly.
• Draft and maintain student-facing guides, FAQs, and policy communications.
What We're Looking For:
• 1–3 years in copywriting, content writing, or CRM/communications.
• Excellent written English with a robust ear for tone.
• A portfolio showing range across email and messaging specifically.
• High ownership — comfortable managing multiple drafts and deadlines at once.
• Bonus: experience with a martech platform (MoEngage, CleverTap, LeadSquared, Gupshup) or basic HTML.