What You'll Do:
• Own the end-to-end candidate journey, from enquiry to enrolment.
• Build and execute CRM campaigns across Email, WhatsApp, and SMS.
• Create audience segments, automate journeys, and maintain data quality.
• Run A/B tests to optimize engagement and conversions.
• Collaborate with cross-functional teams to deliver impactful campaigns.
• Monitor campaign performance and recommend improvements.
What We're Looking For:
• Bachelor's degree in Marketing, Business, or a related field.
• Experience in CRM, Lifecycle Marketing, Growth Marketing, or Marketing Operations.
• Hands-on experience with CRM/MarTech platforms (e.g., MoEngage, CleverTap, LeadSquared, Gupshup).
• Robust analytical skills and proficiency in Excel/Google Sheets.
• Excellent stakeholder management, attention to detail, and a high-ownership mindset.