Role Summary

The Product & Sales Training Manager will be responsible for designing, developing, and delivering comprehensive product, sales, and behavioural training programs for internal sales teams and external channel partners. The role aims to enhance product knowledge, selling capabilities, customer engagement, and field execution, while ensuring consistent learning effectiveness across regions. The incumbent will work closely with Sales, Marketing, and Product teams to identify capability gaps, implement targeted learning interventions, and drive continuous improvement through regular field audits and training effectiveness assessments.

Key Responsibilities

Product Training

- Design and deliver product training programs on water tanks, pipes, fittings, and other building products for internal sales teams and external stakeholders including plumbers, contractors, dealers, and distributors.
- Ensure participants develop strong technical product knowledge, application understanding, and competitive differentiation.
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Sales Capability Development

- Conduct structured sales process training to strengthen consultative selling, objection handling, negotiation, customer engagement, and conversion skills for field sales and marketing teams.
- Coach teams on best sales practices to improve productivity and business performance.
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Behavioural & Soft Skills Training

- Facilitate behavioural training programs covering communication, relationship management, presentation skills, teamwork, customer-centricity, and qualified effectiveness.
- Build confidence and leadership capabilities within field teams.
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Training Content Development

- Develop and continuously update engaging learning content including presentations, facilitator guides, participant handbooks, product catalogues, digital learning modules, assessments, quizzes, and training manuals.
- Ensure all training materials remain accurate, relevant, and aligned with evolving business requirements.
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Training Effectiveness & Performance Measurement





- Measure learning outcomes through assessments, feedback surveys, post-training evaluations, and performance tracking.
- Monitor knowledge retention and recommend corrective learning interventions wherever required.
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Capability Gap Analysis

- Partner with Sales Leadership and Regional Managers to identify competency gaps and design targeted capability-building initiatives.
- Recommend learning solutions based on business priorities and field performance.
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Market Intelligence

- Stay updated on industry trends, emerging technologies, customer needs, competitor offerings, and new product launches to keep training content current and best-in-class.
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Field Engagement & Market Audits

- Travel extensively across regions to conduct classroom and on-site training sessions.
- Conduct regular market visits and monthly field audits to evaluate training implementation, coaching effectiveness, and adherence to sales processes.
- Provide actionable feedback to sales leaders for continuous improvement.
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Key Stakeholders

- Sales Leadership
- Regional Sales Managers
- Marketing Team
- Product Management Team
- Channel Partners
- Dealers, Distributors, Plumbers & Contractors
- Learning & Development Team
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Education

- Bachelor's degree in Engineering, Management, Marketing, or a related discipline.
- MBA or certification in Learning & Development/Training will be an added advantage.
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Experience

- 5–10 years of experience in product training, sales training, learning & development, or sales capability building.
- Experience in the building materials, plumbing, pipes, fittings, water storage, sanitaryware, or construction industry is preferred.
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Key Competencies

- Product Training & Technical Learning
- Sales Training & Coaching
- Adult Learning & Facilitation Skills
- Behavioural & Soft Skills Development
- Content Development & Instructional Design
- Presentation & Communication Skills
- Stakeholder Management
- Performance Measurement & Learning Analytics
- Market & Competitor Awareness
- Strong Planning, Coordination & Execution Skills
- Willingness to travel extensively across India

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