Key Responsibilities

1. Customer Acquisition & Growth (Primary KPI Owner)

Own and drive new customer acquisition across channels

Optimize for CAC, conversion rates, and customer quality (LTV)

Build scalable acquisition funnels from first touch to first purchase

Identify high-performing cohorts and double down on them

2. Paid Marketing (Performance Engine)

Plan, execute, and optimize campaigns across Google Ads, Meta, and other platforms

Strong understanding of CPC, CPA, ROAS, and attribution

Continuously test creatives, audiences, and landing pages

Scale winning campaigns while maintaining efficiency

3. SEO & Organic Growth

Drive organic traffic growth through SEO strategies

Optimize blogs, category pages, and product pages for ranking

Collaborate on content strategy for search intent + conversion

Track keyword rankings, organic traffic, and conversion from SEO

4. Social Media for Acquisition

Leverage social platforms to drive top-of-funnel traffic and discovery

Work with content/creative teams to create high-performing acquisition content

Understand what content converts vs what engages

Support performance campaigns with robust organic signals

5. Experimentation & Analytics

Run continuous A/B tests across channels (ads, landing pages, creatives)

Analyze funnel metrics:



CTR u2192 CVR u2192 CAC u2192 LTV

Build insights from data to guide scaling decisions

Work closely with product/UX teams to improve conversion

Key Metrics You Will Own

P0 Metrics: Traffic, sessions, reach

Acquisition Metrics: New customers, CAC

Efficiency Metrics: CPC, CPA, ROAS

Quality Metrics: Conversion rate, LTV

", "skill": "Expertise in Google Ads, Meta Ads, and other paid acquisition platforms. Strong understanding of performance metrics such as CPC, CPA, ROAS, CAC, CTR, CVR, and LTV. Knowledge of SEO principles, keyword research, and organic growth strategies. Experience with web analytics tools such as Google Analytics and reporting dashboards. Ability to conduct A/B testing and conversion rate optimization (CRO). Understanding of attribution models and marketing funnels. Strong analytical and data interpretation skills. Experience collaborating with creative, content, product, and UX teams. Proficiency in campaign budgeting, forecasting, and scaling strategies.", "id": 17579

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Executive (Coimbatore)
🏢 Isha Foundation
📍 Coimbatore