Overview

We are seeking a detail-oriented and analytical Mainline Planning Specialist to join our Media Planning team. The ideal candidate will be responsible for developing strategic media plans, delivering data-driven insights, managing client relationships, and ensuring seamless execution of traditional media campaigns. The role requires strong analytical skills, market understanding, and the ability to collaborate effectively with internal teams and clients to achieve business objectives.

Responsibilities

- Understand client business objectives, historical campaign performance, challenges, and growth opportunities to support strategic media planning.

- Build and maintain strong relationships with clients and internal stakeholders.

- Identify opportunities to grow client business through strategic planning and media recommendations.

- Working knowledge of media planning software such as BARC, TAM, MAP, and other syndicated media research tools.

- Escalate client concerns and business risks to agency management in a timely manner.

- Maintain accurate documentation of client discussions, approvals, and key decisions.

- Ensure all client communication and deliverables are aligned with strategy and meet quality standards.

- Mentor and guide junior team members while supporting their professional development.

- Monitor campaign performance and recommend media spend optimizations based on data and market conditions.

- Ensure media plans are executed effectively while meeting budget, reach, and impression targets.

- Track media market trends, competitive activity, audience behavior,



and emerging opportunities through research and analysis.

- Stay updated on industry trends, consumer behavior, and developments within the traditional media landscape.

- Strong understanding of traditional media planning concepts, buying processes, and implementation timelines.

- Experience using syndicated and proprietary media planning tools.

- Advanced proficiency in Microsoft Excel, PowerPoint, and Word.

- Ability to analyze consumer insights and convert data into actionable media recommendations.

- Solid analytical, problem-solving, and decision-making capabilities.

- Excellent communication, presentation, and stakeholder management skills.

- Highly organized with exceptional attention to detail.

- Ability to work collaboratively in a quick-paced environment and manage multiple priorities.

- Comfortable working in an evolving and ambiguous business environment.

- Strong financial and budget management skills.

- Proven ability to take ownership and consistently deliver against commitments.

- Strong understanding of media metrics, audience measurement, and campaign evaluation.

Qualifications

- Bachelors degree in Marketing, Mass Communication, Business Administration, or a related field.

- 2 3 years of experience in Traditional/Mainline Media Planning or Media Strategy.

- Prior experience in a media agency or advertising environment is preferred

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 PG India - Executive (Gurugram)
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