As a Sales Generation Specialist (SGS), you will drive sales and revenue growth by converting leads into successful deals, educating channel partners about product offerings, and ensuring maximum product visibility in the market. You will play a key role in building strong relationships with dealers, builders, and end customers while implementing strategic promotional activities to enhance market penetration and brand loyalty.

Key Responsibilities

- Convert the prospect pipeline generated by MDS into successful sales
- Educate dealers and key decision-makers about product s range, USPs, and benefits
- Achieve product s sales value and quantity targets across various categories
- Generate demand for the products within specified channel partners or geographical areas
- Ensure maximum display and visibility of products at dealer showrooms through effective EDS management
- Maintain brand hygiene and ensure compliance with company pricing and promotional guidelines
- Visit dealers as per MCP, encouraging them to sell products independently. Provide technical education to dealer sales staff and identify experts at counters for advanced training
- Conduct training sessions at dealer sales counters, including role plays and practical demonstrations
- Resolve dealer issues and escalate them timely if needed
- Demonstrate the sales process to dealer staff and spend 2-3 hours daily at the dealer counter
- Conduct site visits to end customers and promote the products concepts
- Convert retail builders of the branch into sales, add new builders, and share a universe of builders and architects monthly
- Implement promotional activities and local events to increase product visibility and market penetration




- Conduct architect activities at various outlets such as Orientation Centres (OC), Atelier, Jaquar World (JW), etc.
- Collaborate with the branch CC team to conduct plumber training sessions
- Gather and share information on competitors activities, product development, benchmarking, etc.

Key Attributes

- Excellent communication, interpersonal, and relationship-building skills
- Robust product knowledge and ability to communicate value propositions effectively
- Proven ability to drive revenue growth
- Expertise in expanding and managing dealer networks
- Ability to gather and analyze market and competitor data to inform strategies
- Proficiency in MS Office Suite and CRM software (preferred) and Sales software
- Proven ability to deliver engaging presentations and product training sessions

Competencies

Customer Focus

Negotiation Skills

Presentation Skills

Competitor Analysis and Market Development

Qualifications and Experience

- Education: Graduation/Post Graduation preferred
- Experience: Proven track record of 2-4 years experience in sales or related field
- Skills:
- Excellent verbal and written communication skills with pleasing personality, including ability to effectively communicate with internal and external customers
- Time management and organizational skills
- Analytical skills for tracking sales performance and network productivity
- Initiative and drive to meet and exceed sales targets
- Ability to travel within the assigned territory

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr. Officer - SGS (Kochi)
🏢 Aditya Institute Of Management Studies Research
📍 Kochi