- Develop and execute influencer marketing strategies and creative campaigns across multiple social media platforms (Instagram, Youtube)
- Identify and build relationships with prominent influencers on IG
- Ensuring influencer go live every day
- Develop content ideas and create type forms for influencers to implement.
- Research relevant competitors, target audience and users
- Create the storyline for influencers. Vet their content before going live on the SM handle
- Brainstorm new, creative approaches to influencer campaigns
- Liaising with the social media manager to create and coordinate marketing strategies that work across channels
- Collaborate with external agencies and partners to execute marketing initiatives
- Manage the marketing budget, ensuring cost-effective allocation of resources and media spends
Preferred candidate profile
- Experience working with influencer agencies or creator platforms.
- Understanding of campaign analytics and ROI measurement.
- Knowledge of current social media trends and content strategies.
- Ability to manage multiple campaigns simultaneously in a fast-paced workplace.