Product Manager
Department: Marketing
Location: Raipur (C.G.)
Experience: 3 5 Years as Product Manager

Preference: Relevant Experience in Field Crops would be given preference.

About the Position

Seeking a professional to support and drive growth strategies for Seed products by identifying new
opportunities, expanding the product portfolio, and executing product, marketing, and demand-
generation initiatives. The role involves product planning, recent product launches, brand building,
channel development, and technical capability enhancement aligned with organizational goals.

Key Roles & Responsibilities

Product Business Planning
Drive product-wise target setting based on market segmentation, product fit, and
competition.
Identify product gaps and recommend new product/variety introductions.
Lead new product launches, including market assessment, branding, packaging, vendor
coordination, and launch execution.
Develop strategies to achieve revenue and margin goals for the Seed business.
Collaborate with Sales, Marketing, and cross-functional teams on product strategy,
requirements, and availability.
Support product positioning across crops and regions.
Monitor product movement, category contribution, and manage slow-moving inventory with
sales teams.

Demand Generation & Brand Building
Plan, monitor, and execute demand-generation activities.
Lead ATL, BTL, Digital Marketing, and Loyalty Program initiatives.
Recruit, train, and evaluate contractual manpower.
Act as Custodian and Master Trainer for Seed product and technical knowledge.
Maintain competitive intelligence and provide product lifecycle and positioning insights to
sales teams.
Manage marketing communication plans and budgets for product launches and promotional
campaigns.




Drive adoption of digital initiatives for field monitoring and learning.

Channel Strategy
Monitor market width and depth. Strengthen dealer networks through timely appointments of new dealers.
Build strong retailer relationships and engagement programs.
Plan retail visibility, in-shop branding, outdoor promotions, and on-ground activations.
Explore multiple sales channels and implement schemes for consumers and channel
partners.
Conduct pre- and post-campaign analysis to assess effectiveness and improvement
opportunities.
Coordinate with sales teams to ensure quality service delivery to retail partners.

Technical Capability Building
Conduct training programs for sales teams on new and existing seed products, crop-wise
positioning, and product applications.
Study and analyze customer requirements, market trends, and emerging opportunities.

Skills & Competencies
Strong understanding of the Seed industry, including research and hybrid varieties.
Sound technical, market, and geographical knowledge.
Understanding of product lifecycle management.
Experience in relationship management.
Exposure to market research, competitive analysis, segmentation, and business planning.

Desired Candidate Profile

- 5 6 years of sales experience in the seed/agri-input industry, with 3 5 years of experience as a Product Manager. Candidates should have demonstrated expertise in product strategy, product launches, and cross-functional coordination.

Education Qualification
- Bachelor of Science - Agriculture
- Master of Business Administration / Post Graduate Diploma in Management - Agri Business Management

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Product Manager Marketing (Seed Division) (Raipur)
🏢 VNR Seeds
📍 Raipur