Responsible for leading sales operations for cutting tools business with an annual target of 20 Cr, managing a team of 4 members and driving growth across trade, OEM, and key account segments. The role focuses on business development, dealer management, application-based selling, and strengthening market presence across Gurgaon, Bhiwadi, Bawal, Neemrana, Jaipur, and Jodhpur.
Key Responsibilities
- Drive sales of cutting tools across trade, OEM, and key accounts.
- Achieve annual sales target of 20 Cr with focus on profitable growth.
- Lead and manage a team of 4 sales professionals.
- Develop and expand dealer and sub-dealer network.
- Handle key accounts and OEM customers for long-term business growth.
- Conduct product trials, demonstrations, and application support.
- Ensure strong customer engagement and relationship management.
- Maintain pricing discipline and competitive positioning.
- Coordinate with internal teams for smooth order execution.
- Monitor collections and ensure credit control.
- Track market intelligence and competitor activities.
Value Selling & Business Development
- Promote value-based selling focusing on productivity and cost savings.
- Develop ROI-based proposals for customers.
- Drive conversion of high-potential accounts.
- Strengthen brand positioning in the market.
Skills & Competencies
- Strong technical knowledge of machining processes (drilling, tapping, milling, etc.).
- Dealer and channel management expertise.
- Strong negotiation and commercial acumen.
- Leadership and team management skills.
- Good communication and presentation skills.
- Analytical and result-oriented mindset.
Qualification & Experience
- 1 Diploma/Degree in Mechanical / Production / Industrial Engineering.
- 2 Minimum 10 years of experience in cutting tools or industrial sales.
- 3 Experience in trade, OEM, and key account management.
- 4 Exposure to automotive and engineering industry preferred.
Key Performance Indicators (KPIs)
- Sales target achievement.
- Current dealer and customer development.
- Key account growth.
- Product mix and margin improvement.
- Collection efficiency.
- Market coverage and customer visits.
Reporting Structure
Reports to: Zonal / Regional Sales Manager Location: Gurgaon
Travel: Extensive travel across assigned territory required
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