Job Description

Position: Marketing Executive B2B & B2C

Department: Marketing & Business Development

Employment Type: Full-Time

Location: Shristi ITI, 1st Floor, Garikhana, Danapur cum Khagaul Road, Near DRM office, Patna, Bihar-801105

Experience: 13 Years (Freshers with exceptional communication skills may also apply)

About the Role :- We are looking for a dynamic, creative, and result-oriented Marketing Executive to drive business growth across both Business-to-Business (B2B) and Business-to Consumer (B2C) markets. The ideal candidate will play a key role in developing and executing marketing strategies, generating high-quality leads, building strong customer relationships, and increasing brand visibility through both online and offline channels. This position requires a self-motivated professional with excellent communication skills, solid business acumen, and the ability to collaborate with cross-functional teams to achieve organizational goals.

Key Responsibilities

B2B Marketing & Business Development

• Identify, qualify, and develop new business opportunities through corporate clients, channel partners, distributors, institutions, and strategic alliances.

• Generate business leads through networking, cold calling, referrals, email campaigns, and market research.

• Conduct client meetings, presentations, product demonstrations, and negotiations to drive business growth.

• Prepare business proposals, quotations, and customized marketing presentations.

• Build and maintain long-term relationships with clients while ensuring high customer satisfaction.

• Collaborate with the Sales team to convert qualified leads into successful business opportunities.

• Participate in business networking events, exhibitions, conferences, and trade shows to expand the organization's market presence. B2C Marketing

• Plan and execute customer acquisition campaigns across digital and offline marketing channels.

• Organize promotional events, roadshows, exhibitions,



product demonstrations, and customer engagement activities.

• Coordinate digital marketing initiatives, including social media campaigns, email marketing, WhatsApp marketing, and referral programs.

• Increase brand awareness and customer engagement through innovative marketing activities.

• Respond to customer inquiries and support the customer journey from lead generation to conversion. Marketing Strategy & Brand Promotion

• Execute integrated marketing campaigns aligned with organizational goals and business objectives.

• Coordinate with creative, design, and digital marketing teams to develop marketing collateral such as brochures, flyers, presentations, banners, videos, and social media creatives.

• Ensure consistent brand positioning and messaging across all marketing channels.

• Conduct market research to identify customer needs, competitor activities, and emerging industry trends. • Recommend innovative marketing initiatives to improve brand visibility and business growth. Relationship Management • Develop and nurture strong relationships with customers, corporate clients, vendors, business partners, and other stakeholders. • Work closely with Sales, Operations, Customer Support, and Product teams to ensure effective campaign execution and customer satisfaction. • Represent the organization professionally during client meetings, networking events, seminars, and exhibitions. Reporting & Performance Analysis • Maintain accurate records of leads, customer interactions, sales activities, and campaign performance using CRM systems. • Prepare daily, weekly,



and monthly MIS reports on marketing performance, lead generation, conversions, and business development activities. • Analyze campaign effectiveness, lead conversion rates, customer engagement, and return on investment (ROI). • Provide market insights, customer feedback, and recommendations to support strategic business decisions.

Desired Candidate Profile

Educational Qualification

• Bachelor's Degree in Marketing, Business Administration, Commerce, Management, or a related discipline.

• MBA (Marketing) will be an added advantage. Experience

• 13 years of experience in Marketing, Business Development, Sales, Customer Acquisition, or Brand Management.

• Experience in handling both B2B and B2C marketing activities will be preferred.

• Experience in digital marketing, lead generation, or corporate sales is an added advantage.

Required Skills

• Strong knowledge of B2B and B2C marketing strategies.

• Excellent communication, presentation, negotiation, and interpersonal skills.

• Proven ability to generate leads and build lasting business relationships.

• Understanding of digital marketing, social media platforms, email marketing, and online lead generation techniques.

• Familiarity with CRM software and marketing automation tools.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

• Strong analytical, planning, and problem-solving abilities.

• Ability to manage multiple projects in a fast-paced environment.

• Self-motivated, target-oriented, and highly organized.

• Willingness to travel for client meetings, business development, promotional activities, and marketing events.

Why Join Us?

• Opportunity to work with a fast-growing and innovative organization. • Exposure to diverse B2B and B2C marketing strategies across multiple industries. • Opportunity to contribute directly to the organization's growth and succes

📌 Marketing and Business Development Executive (Patna)
🏢 Schoolnet
📍 Patna