About the Role

We are looking for a dynamic and result-oriented marketing professional to execute offline marketing initiatives across our real estate portfolio. The ideal candidate will have hands-on experience in OOH media planning and execution, print production, vendor management and on-ground event activation, ideally from Event Management Companies.

The role requires strong coordination, negotiation and project management skills to ensure seamless execution of all offline marketing activities while maintaining quality, timelines and budgets.

Key Responsibilities

OOH Media Management

- Identify, evaluate and recommend strategic OOH sites across key markets based on business objectives.
- Conduct regular market surveys to identify new branding opportunities and assess competitor presence.
- Manage end-to-end execution of OOH campaigns including hoardings, kiosks, transit media, gantries, bus shelters, etc.
- Coordinate with media owners and vendors for site bookings, artwork release, installation and maintenance.
- Negotiate commercial terms with media partners to optimize costs and maximize ROI.
- Conduct periodic site inspections to ensure visibility, quality and timely upkeep of branding assets.
- Maintain a repository of OOH inventory, campaign photographs and performance reports.

Print Production & Collateral Management

- Coordinate with internal teams, agencies and printers for production of brochures, leaflets, standees, banners and other marketing collaterals.
- Ensure timely delivery and quality control of all print materials.
- Manage vendor relationships for print production and procurement.
- Obtain quotations,



negotiate rates and ensure cost-effective production.
- Monitor inventory and availability of all marketing collaterals across project sites and sales offices.

Event Management

- Coordinate with event agencies, fabrication partners and other stakeholders for seamless execution.
- Manage venue sourcing, logistics, branding, permissions and event operations.
- Ensure timely setup, execution and post-event closure.

Vendor & Budget Management

- Develop and maintain strong relationships with vendors, fabricators, printers and media partners.
- Manage vendor empanelment and performance evaluation.
- Track budgets, process purchase orders and ensure timely invoice submission and closure.

Desired Candidate Profile

- Graduate in any discipline; MBA/PGDM in Marketing preferred.
- 48 years of experience in offline marketing, preferably in real estate, retail, media or related industries.
- Robust understanding of OOH media planning and execution.
- Experience in print production and event management.
- Excellent negotiation, coordination and vendor management skills.
- Ability to manage multiple projects simultaneously and work under tight deadlines.
- Proficiency in MS Office (Excel, PowerPoint, Word).
- Willingness to travel extensively for site visits and event execution.
- Possession of 2/4 wheeler ride/drive.

Key Competencies

- Vendor Management
- Negotiation Skills
- Project Management
- Attention to Detail
- Budget Management
- Market Intelligence
- Execution Excellence
- Communication & Interpersonal Skills

Preferred Industry Experience

Real Estate / Retail / Media / Advertising / Events

📌 Executive / Sr. Executive/ Manager - Offline Marketing (Howrah)
🏢 EDEN REALTY VENTURES
📍 Howrah