We are seeking an experienced and result-oriented Marketing Manager to lead marketing initiatives for our garment/apparel business. The ideal candidate should possess strong industry knowledge, expertise in brand building, market expansion, customer acquisition, and strategic marketing planning within the textile, apparel, or garment sector.

Role & responsibilities

- Develop and execute comprehensive marketing strategies to increase brand visibility and market share.
- Identify new business opportunities, markets, distributors, and channel partners.
- Manage product launches, promotional campaigns, exhibitions, trade fairs, and marketing events.
- Conduct market research and competitor analysis to identify industry trends and customer preferences.
- Build and maintain relationships with key clients, retailers, distributors, and business partners.
- Drive digital marketing initiatives including social media, website marketing, SEO, email marketing, and lead generation campaigns.




- Collaborate with sales, merchandising, and production teams to align marketing activities with business objectives.
- Monitor marketing budgets and ensure optimum return on investment (ROI).
- Analyze campaign performance and prepare periodic reports for management review.
- Lead and mentor the marketing team to achieve departmental goals.

Preferred candidate profile

- Graduate/MBA in Marketing or related field.
- 8 - 10 years of experience in the Garment/Apparel/Textile industry.
- Solid knowledge of brand management, market development, and digital marketing.
- Excellent communication, negotiation, and leadership skills.
- Proven track record of achieving marketing and business growth targets.

Interested candidates may share their updated resume at [email protected] or WhatsApp at +91 95139 81729.

📌 Marketing Manager - Apparel Industry (Bengaluru)
🏢 IVS FASHION
📍 Bengaluru