Senior Paid Media Strategist

Full-time

Remote

Designity is a Creative-as-a-Service (CaaS) platform redefining how brands scale their creative and marketing efforts and teams. We connect brands with top creative and marketing experts, guided by experienced Creative Directors and powered by a collaborative platform that delivers fast, high-impact results.

Trusted by brands like Calendly, Kung Fu Tea, and Marriott, Designity offers a more cost-efficient and flexible alternative to expensive agencies and in-house teams - while giving top creatives the environment to do their best work.

As our Senior Paid Media Strategist , you will lead Designity's paid media strategy to support brand awareness, lead generation, pipeline growth, and revenue impact. You'll bring senior-level performance marketing expertise, strong attention to detail, and a smart use of AI-powered tools to plan, launch, optimize, and improve campaigns across key paid channels.

This role is ideal for someone who can think strategically, execute hands-on, catch the details that others miss, and use data to turn paid media into a stronger, more reliable growth engine for Designity.

If you're energized by building data-driven paid strategies, testing bold ideas, using AI to improve performance, and optimizing campaigns with clarity and precision, this role is made for you.

Your Role

- Develop and execute paid media strategies across search, social, programmatic, and retargeting channels
- Lead campaign planning, setup, testing, optimization, and reporting for Designity's in-house growth initiatives
- Use AI tools to improve targeting, automation, copy testing, performance analysis, and campaign optimization




- Create and optimize ad copy, campaign messaging, and landing page direction to improve engagement and conversions
- Run A/B tests to refine targeting, messaging, bidding, and conversion paths
- Monitor performance metrics and adjust campaigns to improve CPL, SQL growth, ROAS, lead quality, and pipeline impact
- Manage budgets, forecast spend, and catch campaign errors, tracking issues, or performance gaps before they affect results
- Support ABM initiatives with highly targeted paid campaigns for priority audiences and accounts.

As we partner closely with clients across the U.S., we ask for at least 5 hours of overlap with U.S. Eastern Time (EST) to make collaboration easy and effective.

What You Bring

- 7+ years of paid media or performance marketing experience, preferably across B2B
- Proven success driving qualified leads, pipeline acceleration, and measurable revenue impact
- Expertise in Google Ads, LinkedIn Ads, Meta, and other paid social platforms
- Strong understanding of tracking, attribution, conversion paths, and performance analytics
- Hands-on experience using AI tools for targeting, automation, testing, reporting, and optimization
- Familiarity with CRM and marketing automation platforms like HubSpot or Salesforce
- Robust analytical skills with a focus on CPL, SQL growth, ROAS, lead quality, and full-funnel performance
- Excellent attention to detail and the ability to catch errors before campaigns go live

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Paid Media Strategist (India)
🏢 Designity
📍 India