Role: Growth Manager Performance Marketing

Company: BrightCHAMPS

Experience: 4+ Years

Location: Bangalore, HSR Layout

Employment Type: Full-time

Role Overview:

As a Performance Marketer, you will be the primary owner of our Google Ads and Meta Ads channels — from strategy and campaign architecture to daily optimization and reporting.,You'll drive qualified leads and enrollments across global markets, working closely withcreative, CRO, analytics, and product teams. This is a high-ownership role for someone who is equally comfortable in Ads Manager and Google Ads, and knows how to make both channels work together across the full funnel.

Key Responsibilities:

- Own end-to-end management of Google Ads accounts across Search, Display,

YouTube, Performance Max, and Discovery campaigns

- Build and scale campaigns targeting parents and students across India, Southeast

Asia, the Middle East, and other key markets

- Conduct deep keyword research, audience segmentation, and intent mapping to

maximize relevance and Quality Score

- Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS,

Maximize Conversions) across funnel stages

- Manage Performance Max campaigns including asset group strategy, audience

signals, and listing feed optimization

- Own end-to-end management of Meta Ads (Facebook & Instagram) across

Awareness, Consideration, and Conversion objectives

- Build prospecting and retargeting funnels using Custom Audiences, Lookalikes,

Interest, and Broad targeting strategies





- Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead

Gen, and Conversion campaigns

- Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV
- Collaborate with creative teams to test ad copies, hooks, and creatives for

performance improvement

- Work closely with analytics and product teams to improve funnel conversion rates

and attribution accuracy

- Generate actionable insights through dashboards and performance reports

Requirements:

- 4+ years of hands-on experience managing both Google Ads and Meta Ads, with

budgets of 50L+ per month combined

- Deep expertise in Google Search, Display, YouTube, and Performance Max

campaigns

- Strong command of Meta campaign structures, Advantage+, Lead Gen, and

retargeting funnels

- Solid understanding of Smart Bidding (Google) and Meta's auction, delivery, and

learning phase dynamics

- Experience with Meta Pixel, Conversions API (CAPI), and post-iOS14 attribution

strategies

- Proficiency in Google Analytics 4, Google Tag Manager, and Meta Events Manager
- Solid analytical skills; comfortable with Excel/Sheets, Looker Studio, or similar

dashboarding tools

- Prior experience in edtech, D2C, or subscription-based businesses
- Exposure to international markets (SEA, MENA, or US)

What We’re Looking For:

- Strong ownership mindset with a bias for action
- Data-driven decision-maker with a growth-first approach
- Ability to balance performance, creativity, and experimentation
- Someone who thrives in a fast-paced, high-impact environment

📌 Performance Marketing Manager (Bengaluru)
🏢 BrightChamps
📍 Bengaluru