Role details

Job title: Meta Campaign Manager
Department: Performance Marketing
Reports to: Head of Performance
Employment type: Full time
Compensation: 1012 LPA
Experience: 5 to 7 years
Location: Bangalore

About Basil

Basil is a digital marketing and advertising agency that brings together performance marketing, creative, technology and AI-led solutions to solve growth challenges for ambitious businesses.

We work across lead generation, customer acquisition and digital commerce, helping clients turn marketing investments into measurable business outcomes.

The role

We are looking for a Meta advertising specialist to own the strategy, execution, optimization and scaling of campaigns across Facebook and Instagram for Basil’s clients.

This is a hands-on media-buying role. The person should be able to take a business objective, translate it into a media plan, build the campaign architecture, define a creative-testing roadmap, maintain reliable measurement and communicate clear recommendations to clients.

This is not a social media management, organic content or community-management role. The candidate will be assessed primarily on their expertise in Meta Ads.

Key responsibilities

- Own the day-to-day strategy, setup, execution and optimization of Meta campaigns across assigned client accounts.
- Translate client revenue, lead-generation or customer-acquisition objectives into channel plans, budgets, forecasts and campaign structures.
- Build and manage campaigns for sales, lead generation, traffic, remarketing and other relevant business objectives.
- Work confidently with both Advantage+ and manually controlled campaign structures, understanding when automation should be used and when greater control is required.
- Develop full-funnel approaches covering prospecting, retargeting, customer exclusions and audience segmentation.
- Manage campaign budgets and pacing while working toward agreed CPA, CAC, CPL, ROAS, revenue or lead-quality targets.
- Build a structured creative-testing programme across concepts, hooks, offers, formats, messages, creators and audience stages.
- Convert campaign data into clear creative briefs for Basil’s creative and content teams.
- Analyse creative fatigue, frequency, delivery, auction costs and funnel conversion rates to identify performance issues.




- Scale winning campaigns systematically without compromising efficiency or measurement quality.
- Own the campaign-side requirements and quality assurance for Meta Pixel, Conversions API, events, attribution settings, UTMs and conversion values, in collaboration with analytics or development teams.
- Validate Meta-reported performance against GA4, CRM, e-commerce platform or client backend data rather than relying solely on platform attribution.
- Run structured A/B tests and document conclusions, next actions and reusable learnings.
- Prepare weekly and monthly reports that explain what happened, why it happened and what Basil should do next.
- Participate in client calls and communicate performance in clear commercial language.
- Monitor account health, billing, policy compliance, rejected ads and tracking issues.
- Maintain campaign documentation, naming conventions, change logs and quality-control checklists across accounts.

Meta officially supports structured A/B testing across creative, audience, placement and other campaign variables, so experimentation should be an explicit responsibility rather than an informal expectation.

What we are looking for

- 3–5 years of performance marketing experience, with at least 2–3 years spent substantially on Meta Ads.
- Recent work in which Meta represented the majority of the candidate’s hands-on campaign responsibility.
- Demonstrated ownership of meaningful media budgets across one or more client accounts.
- Strong understanding of Meta campaign architecture, optimization, bidding, budgeting, audiences, placements and attribution.
- Practical experience with Meta Ads Manager, Business Manager, Events Manager, Pixel and Conversions API diagnostics.
- Evidence of improving CPA, CAC, CPL, ROAS or revenue—not only generating impressions, clicks or leads.
- Experience developing and analysing creative tests, not merely uploading assets supplied by another team.




- Ability to identify whether a performance problem originates in media, creative, offer, audience, landing page, tracking or downstream sales conversion.
- Strong analytical skills and proficiency with spreadsheets.
- Experience handling multiple accounts, deadlines and stakeholders simultaneously.
- Clear written and verbal communication skills.
- Comfort presenting results and recommendations directly to clients.
- A strong sense of ownership and attention to operational detail.

Preferred qualifications

- Agency experience managing multiple brands or business models.
- Experience across both lead-generation and e-commerce accounts.
- Meta Certified Media Buying Professional certification.
- Working knowledge of GA4, Looker Studio and CRM-based lead reporting.
- Experience with offline events, CRM integrations or server-side measurement.
- Understanding of landing-page conversion optimization.
- Experience working with design, video, copy and creator teams.

Meta certification should be treated as supporting evidence rather than a substitute for account-level results. Meta describes its Media Buying Professional certification around building, managing, measuring and optimizing campaigns.

How success will be measured

- Achievement of client CPA, CAC, CPL, ROAS, revenue and lead-quality goals.
- Accuracy of budget pacing and monthly forecasts.
- Number and quality of meaningful creative tests launched.
- Speed at which winning concepts are identified and scaled.
- Quality of campaign insights and recommendations.
- Reliability of conversion tracking and reporting.
- Account hygiene and absence of avoidable launch or tracking errors.
- Client confidence, responsiveness and account retention.
- Contribution of reusable learnings across Basil’s performance team.

What good performance looks like in the first 90 days

The successful candidate will have:

- Audited all assigned Meta accounts, tracking setups and reporting sources.
- Identified immediate performance risks and quick-win opportunities.
- Established a documented campaign, audience and creative-testing roadmap.
- Improved budget pacing and reporting clarity.
- Built a regular feedback loop with Basil’s creative team.
- Developed a credible plan for scaling or restructuring each assigned account.

📌 Performance Marketing Manager (Bengaluru)
🏢 Basil Communications
📍 Bengaluru