Group Company: PhysicsWallah Limited

Designation: Associate Manager

Office Location: Vidyapeeth - Dhanbad - JH Dhanbad (Vidyapeeth - Bihar + Jharkhand), Vidyapeeth - F C Road - Pune - MH Pune (Vidyapeeth - Maharashtra), Vidyapeeth - Janakpuri-A - DL Delhi (Vidyapeeth - Delhi + Haryana), Vidyapeeth - LSC - Patna - BR Patna (Vidyapeeth - Bihar + Jharkhand), Vidyapeeth - YMCA Compound - Lucknow - UP Lucknow (Vidyapeeth - Uttar Pradesh), Vidyapeeth - JS Tower - Kanpur - UP Kanpur (Vidyapeeth - Uttar Pradesh), Vidyapeeth - Kalu Sarai - DL Delhi (Vidyapeeth - Delhi + Haryana), Vidyapeeth - Noida(GB Nagar) - UP Noida (Vidyapeeth - NCR + Uttarakhand), Vidyapeeth - Bhawarkuan - Indore - MP Indore (Vidyapeeth - Madhya Pradesh + Chhattisgarh), Vidyapeeth - JP Nagar - Bangalore - KA Bangalore (Vidyapeeth - Karnataka), Vidyapeeth - Ganesh Heights - Nanded - MH Nanded (Vidyapeeth - Maharashtra), Vidyapeeth - Vrindavan Tower - Prayagraj - UP Prayagraj (Vidyapeeth - Uttar Pradesh), Vidyapeeth - Rajpur - Dehradun - UK Dehradun (Vidyapeeth - NCR + Uttarakhand), Vidyapeeth - Vadodara - GJ Vadodara (Vidyapeeth - Gujarat), Vidyapeeth - The Landmark Building - Gandhinagar - GJ Gandhinagar (Vidyapeeth - Gujarat), Vidyapeeth - Kamal Heights - Nanded - MH Nanded (Vidyapeeth - Maharashtra), Vidyapeeth - Hisar - HR Hisar (Vidyapeeth - Delhi + Haryana), Vidyapeeth - Rohtak - HR Rohtak (Vidyapeeth - Delhi + Haryana), Vidyapeeth - Nashik - MH Nashik (Vidyapeeth - Maharashtra), Vidyapeeth - Durgapur - WB Durgapur (Vidyapeeth - East (Siliguri + Durgapur)), Vidyapeeth - Bhopal - MP Bhopal (Vidyapeeth - Madhya Pradesh + Chhattisgarh), Vidyapeeth - Gurugram - HR Gurugram (Vidyapeeth - NCR + Uttarakhand), Info Center - Borivali - Mumbai - MH Mumbai (Info Center - Maharashtra), Info Center - Annanagar - Chennai - TL Chennai (Info Center - Tamil Nadu), Vidyapeeth - Baruipur - WB Baruipur (Vidyapeeth - East (Kolkata ( All Centers) + Malda)), Vidyapeeth - Panvel - Mumbai - MH Panvel (Vidyapeeth - Maharashtra),



Vidyapeeth - Kharagpur - WB Kharagpur (Vidyapeeth - East (Siliguri + Durgapur)), Vidyapeeth - Bhagalpur - BR Bhagalpur (Vidyapeeth - Bihar + Jharkhand), Info Center - Virar - Mumbai - MH Mumbai (Info Center - Maharashtra)

Position description: Dynamic professional orchestrating strategic marketing campaigns, brand management, and cross-functional collaborations to drive business growth and market presence.

Primary Responsibilities:

- Develop and implement comprehensive marketing strategies aligned with overall business objectives, overseeing the execution of campaigns and initiatives.
- Lead and mentor marketing teams, fostering collaboration, innovation, and professional development among team members.
- Conduct in-depth market research to identify trends, customer preferences, and competitive landscapes, informing strategic decision-making.
- Collaborate with other departments, such as sales, product development, and finance, to integrate marketing initiatives seamlessly into broader business strategies.
- Oversee brand management activities, ensuring consistent brand positioning, messaging, and visual identity across all marketing channels.
- Lead the development and execution of marketing campaigns, ensuring they align with brand guidelines and resonate with target audiences.
- Manage marketing budgets effectively, allocating resources strategically to maximize the impact of campaigns and initiatives.
- Utilize analytics tools to monitor and analyze the performance of marketing efforts, providing insights for continuous improvement and reporting to senior management.




- Lead product launch initiatives, managing the entire product lifecycle and implementing marketing plans to drive awareness and adoption.
- Develop and implement digital marketing strategies, including social media, content marketing, and online advertising, to enhance online visibility and engagement.
- Implement and manage CRM systems to optimize customer interactions, track marketing metrics, and support customer retention efforts.
- Plan and coordinate marketing events, trade shows, and promotional activities to enhance brand awareness and generate leads.
- Develop and maintain relationships with media outlets, manage press releases, and coordinate public relations efforts to enhance the brand's public image.
- Conduct regular competitor analyses and stay informed about market trends, adapting strategies to maintain a competitive edge.
- Explore and integrate emerging technologies and innovative marketing approaches to stay ahead of industry trends and consumer preferences.

Additional Responsibilities:

Reporting Team

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Educational qualifications preferred

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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Lead (Prayagraj)
🏢 PhysicsWallah
📍 Prayagraj