Content Strategist & Copywriter

Industry: Digital Marketing / Advertising Agency
Location: Bangalore, On-Site

About the Role

Boopin is looking for a creative and strategic Content Strategist & Copywriter who can transform client briefs into strong content ideas, campaigns and impactful brand communication.
The ideal candidate should combine strategic thinking with excellent writing skills and understand digital platforms, audience behaviour, branding and performance marketing.

Key Responsibilities

- Develop content strategies, communication frameworks, content pillars and monthly content calendars
- Understand client briefs, target audiences, brand objectives and key messages
- Write compelling copy for social media, digital campaigns, websites, landing pages, blogs, videos, print and presentations
- Create performance marketing copy for Meta Ads, Google Ads and lead-generation campaigns
- Develop campaign concepts, taglines, headlines, scripts, captions, hooks and calls to action
- Maintain consistency in brand tone and communication across all channels
- Edit and proofread content to ensure accuracy, clarity and high editorial standards
- Research audience trends, competitors, cultural moments and platform-specific content opportunities
- Use SEO/GEO/AEO principles and keywords to improve content visibility
- Collaborate with Creative, Client Servicing, Website/SEO and Performance Marketing teams




- Present, articulate, and justify content strategies and campaign recommendations to clients and internal stakeholders using audience insights, brand objectives, platform rationale and performance data
- Manage multiple brands and projects while meeting tight deadlines

Requirements

- 5-6 years of experience in content strategy and copywriting
- Prior experience in a digital marketing or advertising agency is mandatory
- Excellent writing, editing, proofreading, storytelling and presentation skills
- Robust understanding of branding, social media, digital marketing, SEO and performance advertising
- Ability to write in different tones, styles and formats for different brands and audiences
- Strong campaign-thinking, research, and conceptualisation skills
- Ability to balance creative ideas with business and marketing objectives
- Good understanding of current trends, culture, digital platforms and audience behaviour
- Ability to work independently and collaborate with clients and cross-functional teams
- Experience with WordPress, CMS platforms, Canva or basic HTML will be an advantage

Application Requirement

Candidates must share a portfolio along with at least three of your best work samples, such as campaigns, social media content, ad copy, scripts, websites or content strategies.

📌 Content Strategist & Copywriter (Bengaluru)
🏢 Boopin
📍 Bengaluru