Position Title: Area Retail Associate-MP CG (Third Party)
Position Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.
Reports to: Team Head LFR and SIS
Key Objectives:
1.Store Support & Operations:-
• Assist multiple SIS with day-to-day operational requirements.
2.Sales Performance & Targets:-
• Track SIS-level KPIs
• Support SIS Staff in achieving sales targets through improved service and selling skills.
• Analyze SIS performance and share insights with the Area Sales Manager.
3.Visual Merchandising:-
• Ensure VM standards are implemented consistently across all SIS.
• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
• Audit SIS display quality and provide corrective action plans.
4.Inventory & Stock Management:-
• Assist SIS in stock replenishment, stock counts, and shrinkage control.
• Identify fast/slow-moving products & support stock balancing across stores.
• Report stock gaps and discrepancies to the Area Manager.
5.Training & Team Development:-
• Conduct on-floor training for new and existing Retail Associates.
• Reinforce product knowledge, customer service expectations, and selling skills.
• Support performance coaching for SIS staff.
Key Performance Indicators:
- Net Sales
- Brand Ranking at SIS doors
- Brand Desirability, Store Hygiene, Store Operations
- Training scores, Product Knowledge
- Up scaling Existing Space allocation
- New locations in premium Doors
Organizational Relationships:
- Internal: Puma Corporate team, Merchandising/ Trading, Projects, Training and HR
- External: SIS Distributor & Team and Store/SIS Owner, Dept/Floor Manager
Eligibility Criteria And Functional Competencies Required:
- 25 years in retail operations.
- Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
- Field-based rolerequires daily/weekly travel across assigned stores.
- Flexible schedule, including weekends and retail peak seasons.