Qualification: Diploma / B.E. / B.Tech / Any Bachelor's Degree
Experience: 2+ Years
Key Responsibilities
- Coordinate with retailers, dealers, and distributors to execute marketing activities and strengthen brand presence across Kerala.
- Visit assigned retail outlets regularly to ensure effective product visibility, branding, and promotional displays.
- Plan and execute local marketing campaigns, in-store promotions, roadshows, product launches, and festive marketing initiatives.
- Build strong relationships with shop owners and retail partners to increase brand awareness and support sales growth.
- Identify new retail partners and market opportunities to expand the brand's reach.
- Ensure timely availability and proper placement of marketing materials, including banners, standees, posters, and other POSM at retail outlets.
- Conduct product awareness sessions for retailer staff and support them with promotional activities.
- Gather customer and retailer feedback,
monitor competitor activities, and provide market insights to the marketing team.
- Coordinate with the sales team to implement regional marketing plans and support lead generation initiatives.
- Prepare regular reports on outlet visits, marketing activities, campaign performance, and market developments.
Preferred Qualifications
- 2+ years of experience in field marketing, trade marketing, or retail marketing.
- Experience in the apparel, textile & ethnic wear, industry is preferred.
- Strong relationship-building and communication skills.
- Familiarity with the Kerala retail market and willingness to travel extensively across the state.
- Ability to coordinate with multiple retail partners and execute marketing activities independently.
Job Types: Full time, Permanent
Advantages:
- Food provided
- Leave encashment
- Provident Fund