To aggressively scale Avaada Electro’s presence in the Retail and C&I; solar markets across the assigned region. This role focuses on driving high-volume module sales through a robust network of retail dealers and securing solar projects with Industrial & Commercial clients in region's thriving manufacturing hubs.
Key Responsibilities -
1. Retail & C&I; Revenue Delivery
• Achieve monthly and quarterly MW and revenue targets specifically for the Retail and C&I; segments.
• Drive primary sales through distributors and secondary sales through a network of local rooftop installers and retailers.
• Execute a territory-specific sales plan targeting the SME/MSME clusters and industrial estates (e.g., GIDC) in and around assigned region.
2. Retail Channel & Dealer Management
• Appoint and activate a high-performing network of Solar Dealers, Electrical Retailers, and System Integrators.
• Ensure stock availability and liquidation at the dealer level to maintain a healthy supply chain.
• Conduct localized "Naka Meets," dealer training, and roadshows to build brand recall among local contractors.
3. C&I; Account Acquisition
• Directly engage with Commercial and Industrial (C&I;) clients for rooftop and open-access solar solutions.
• Build deep relationships with local EPC contractors who specialize in industrial rooftop projects.
• Assist C&I; clients with technical coordination, product selection, and documentation for state-level solar subsidies or incentives.
4.
Market Intelligence & Brand Positioning
• Monitor competitor pricing and aggressive channel schemes specifically within the Gujarat retail market.
• Represent Avaada Electro in local industrial associations and solar forums in Region.
• Support local marketing campaigns to position Avaada as the leading domestic module brand for assigned area's retail consumers.
5. Operations & Reporting
• Manage the full sales cycle from lead generation in CRM to payment collection and DSO management.
• Provide weekly forecasts based on the localized demand of the retail belt.
Candidate Profile :
• Education: B.Tech/Diploma, MBA in Marketing is a plus.
• Experience: 3–10 years in Solar sales or Electrical products, with a heavy focus on Retail Distribution or C&I; sales.
• Regional Expertise: Deep knowledge of the Ahmedabad/Gujarat solar market, including local EPC players and retail networks.
• Competencies: Strong negotiation skills, commercial acumen (margins/credit terms), and a willingness for extensive travel across the assigned districts.
Key Performance Indicators (KPIs) :
• Retail Sales Volume: MW achieved through the dealer network.
• Channel Expansion: Number of current active dealers/retailers onboarded per quarter.
• C&I; Conversion: Number of industrial projects secured or supplied.
• Collection Efficiency: Timely payment realization from channel partners.
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Area Sales Manager (Jodhpur)
🏢 Avaada Energy
📍 Jodhpur
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