Job Title: Digital Marketing Executive

Company Name: Deevige Classes Pvt Ltd

Location: Malleshwaram, Bengaluru (In Person)

Job Type: Full-time

Job Description:

Deevige Classes Pvt Ltd, a premier coaching institute specializing in PU Board, KCET, NEET, and JEE preparation, is seeking a dynamic, motivated, and highly organized Digital Marketing Executive.

In this role, you will play a crucial part in driving student enrollment, managing our brand presence, and handling digital operations tailored to the educational sector. The ideal candidate will have at least one year of experience in digital marketing, with a knack for creating engaging academic/promotional content and managing day-to-day institute branding.

Key Responsibilities:

- Social Media & Branding Management: Regularly update and manage the institute's social media platforms (Instagram, Facebook, YouTube, LinkedIn). Design and execute high-contrast YouTube thumbnails, promotional banners, and engaging Instagram carousels focused on KCET, NEET, JEE, and PU Board updates.
- Campaign Execution: Assist in planning and implementing digital marketing campaigns (SEO, Google Ads, Meta Ads) to capture student leads and inquiries for crash courses, regular batches, and test series.
- Content & Faculty Coordination: Collaborate with the faculty and design teams to develop engaging marketing collateral, course announcements, and educational highlights featuring our expert lecturers.
- Lead Generation & Database Support: Manage and grow the student/parent mailing and contact lists. Support the front-office and telecalling teams by tracking digital inquiry channels and coordinating email/WhatsApp campaigns.
- Performance Tracking: Monitor campaign performance,



track student acquisition costs, report on key growth metrics, and suggest optimizations for better outreach.
- SEO & Web Visibility: Conduct localized keyword research (e.g., top coaching in Malleshwaram) and support basic website updates to enhance search visibility.
- Operations & Admin Support: Perform minor administrative and operational tasks related to seasonal marketing drives and student admission events.

Essential Skills:

- Platform Proficiency: Familiarity with Meta Ads Manager, Google Ads, and YouTube Studio analytics.
- Graphic Design & Content Creation: Basic to intermediate proficiency in design tools like Canva or Photoshop is a solid advantage for creating quick event posters and digital thumbnails.
- SEO & Data Analytics: Basic knowledge of Search Engine Optimization (SEO) practices and an ability to read data/metrics to maximize ad budgets.
- Communication: Excellent written and verbal communication skills to coordinate between management, faculty, and prospective students/parents.
- Industry Context: Understanding the local educational ecosystem (PU Board, CET, competitive exams) is highly desirable.

Qualifications:

- Bachelors Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 1 year of experience in a digital marketing role is mandatory (prior experience in the education sector, coaching institutes, or schools is a major plus).
- Certification in Google Ads, SEO, or Digital Marketing is preferred but not mandatory.

Benefits:

- Health insurance
- Provident Fund (PF)

How to Apply:

Interested candidates can submit their resume and a portfolio of previous digital/design work to [email protected]. For any urgent queries, please contact +91-(phone hidden).

📌 Digital Marketing Executive (Bengaluru)
🏢 Deevige Classes
📍 Bengaluru