07 Aug
|
Namhya Foods
|
Gurugram
07 Aug
Namhya Foods
Gurugram
We are looking for a results-driven Performance Marketing Manager to take complete ownership of our paid digital marketing campaigns across Meta and Google Ads. This is a hands-on role that requires solid execution capabilities, analytical thinking, and the ability to scale high-performing campaigns while maximizing return on investment (ROI).
The ideal candidate will have proven experience managing significant advertising budgets, driving customer acquisition, and delivering measurable business growth, preferably in a D2C environment.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads.
- Manage monthly advertising budgets of 50 lakh or more, ensuring efficient allocation and maximum ROI.
- Own the complete campaign lifecycle, including strategy, execution, A/B testing, optimization, scaling, and performance tracking.
- Drive customer acquisition, revenue growth, and key business metrics through data-driven performance marketing initiatives.
- Collaborate closely with the in-house marketing and creative teams to develop compelling ad creatives, copy, and campaign assets.
- Continuously monitor campaign performance, analyze data, identify trends, and implement optimization strategies.
- Track and improve key performance indicators such as ROAS, CAC, CPL, CPA, CTR, Conversion Rate, and Customer Lifetime Value (LTV).
- Prepare regular campaign performance reports with actionable insights and recommendations.
- Stay updated with industry trends, platform updates, and emerging digital marketing best practices.
Desired Candidate Profile
Experience
- Minimum 3 years of hands-on experience in Performance Marketing.
- Demonstrated success in planning, executing, optimizing, and scaling paid digital campaigns.
- Proven experience managing monthly advertising budgets of 50 lakh or more.
- Prior experience working with Direct-to-Consumer (D2C) brands is strongly preferred.
Required Skills
- Strong expertise in Meta Ads Manager and Google Ads.
- Deep understanding of performance marketing metrics, attribution models, and conversion optimization.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Experience in campaign testing, audience segmentation, bidding strategies, and budget optimization.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Ability to thrive in a fast-paced, performance-oriented environment.
Why Join Us?
- Competitive compensation of up to 15 LPA, based on experience and performance.
- Opportunity to manage high-impact marketing campaigns with significant advertising budgets.
- Work in a rapid-growing, performance-focused organization with ample opportunities for career growth.
- Collaborative environment that encourages innovation, experimentation, and continuous learning.
- Direct ownership of customer acquisition and business growth initiatives.
📌 Performance Marketing Manager (Gurugram)
🏢 Namhya Foods
📍 Gurugram