We are looking for a detail-oriented and analytical Business Intelligence (BI) Analyst to help transform data into actionable business insights. The ideal candidate will be responsible for tracking, analyzing, and visualizing marketing and website performance data, building dashboards, and providing recommendations that support strategic decision-making.

This role requires strong expertise in Google Analytics 4 (GA4), dashboard creation, data interpretation, and digital marketing analytics. The successful candidate will work closely with marketing, sales, and leadership teams to identify trends, measure performance, and improve business outcomes.

Key Responsibilities Analytics Reporting

- Manage and maintain Google Analytics 4 (GA4) implementations.

- Configure and monitor events, conversions, goals, and tracking parameters.

- Analyze website, application, and campaign performance data.

- Generate regular reports and insights for stakeholders.

- Monitor key performance indicators (KPIs) and identify trends, opportunities, and risks.

Dashboard Development
- Design and maintain interactive dashboards using Looker Studio and other BI tools.

- Integrate data from multiple sources, including GA4, CRM systems, advertising platforms, and spreadsheets.

- Develop executive-level reporting dashboards for business performance monitoring.

- Ensure data accuracy, consistency, and reliability across reports.

Marketing Analytics
- Measure and analyze digital marketing performance across channels.

- Track customer acquisition, engagement, conversion, and retention metrics.





- Evaluate campaign effectiveness and provide optimization recommendations.

- Support attribution analysis and marketing ROI reporting.

Data Analysis Insights
- Translate complex datasets into transparent business recommendations.

- Conduct ad-hoc analysis to support strategic initiatives.

- Identify patterns, customer behavior trends, and growth opportunities.

- Present findings and recommendations to management and stakeholders.

Data Governance Quality
- Maintain data integrity and reporting standards.

- Perform regular audits of tracking and analytics implementations.

- Collaborate with developers to troubleshoot tracking and data collection issues.

- Document reporting methodologies and analytics processes.

Required Skills Qualifications Technical Skills
- Strong experience with Google Analytics 4 (GA4).

- Proficiency in Looker Studio (Google Data Studio).

- Experience with Google Tag Manager (GTM).

- Advanced knowledge of Microsoft Excel or Google Sheets.

- Understanding of UTM parameters, event tracking, and conversion tracking.

- Familiarity with CRM and marketing automation platforms.

- Basic knowledge of SQL is preferred.

- Understanding of data visualization best practices.

Analytical Skills
- Strong problem-solving and critical thinking abilities.





- Ability to interpret large datasets and derive actionable insights.

- Strong attention to detail and accuracy.

- Excellent reporting and presentation skills.

Soft Skills
- Strong communication and stakeholder management skills.

- Ability to work independently and manage multiple projects.

- Collaborative mindset with cross-functional teams.

- Curiosity and a continuous learning attitude.

Preferred Qualifications
- Experience with BI platforms such as Power BI or Tableau.

- Experience working with CRM systems such as HubSpot, Salesforce, or Zoho CRM.

- Knowledge of digital marketing channels including SEO, PPC, email marketing, and social media.

- Experience integrating APIs and multiple data sources into reporting environments.

Key Performance Indicators (KPIs)
- Accuracy and reliability of dashboards and reports.

- Timely delivery of insights and analytics reports.

- Improvement in campaign performance and conversion tracking.

- Data quality and governance compliance.

- Stakeholder satisfaction with reporting and analytics support.

Ideal Candidate Profile: Someone who enjoys working with data, can build meaningful dashboards, understands digital marketing metrics, and can convert raw numbers into business decisions that drive growth.

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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Business Intelligence (BI) Analyst (Kochi)
🏢 Aventus Informatics
📍 Kochi