1. Achieve Sales Targets
- Meet monthly, quarterly, and annual sales goals.
- Develop and implement sales strategies to increase revenue and market share.
- Manage Sales Team
- Recruit, train, mentor, and motivate Sales Officers, Territory Sales Officers, and Sales Executives.
- Set individual sales targets and monitor team performance.
- Business Development
- Identify new business opportunities and expand the customer base.
- Develop relationships with key customers, distributors, and channel partners.
- Territory Management
- Plan and manage sales activities across the assigned territory.
- Ensure effective market coverage and route planning.
- Distributor and Dealer Management
- Appoint and manage distributors, dealers, and retailers.
- Monitor distributor performance, inventory levels, and sales growth.
- Customer Relationship Management
- Build and maintain robust relationships with key accounts.
- Address customer concerns and ensure high levels of customer satisfaction.
- Sales Planning and Forecasting
- Prepare sales forecasts, budgets, and territory plans.
- Analyze sales data and identify growth opportunities.
- Market Intelligence
- Monitor competitor activities, pricing, and market trends.
- Recommend strategies to improve market penetration and competitiveness.
- Performance Monitoring
- Review sales reports and key performance indicators (KPIs).
- Conduct regular field visits to evaluate team performance and provide coaching.
- Promotional Activities
- Plan and execute marketing campaigns, trade promotions, and product launches.
- Ensure effective implementation of promotional activities in the assigned area.Role & responsibilities